Question 1

Coke's logo greeting a consumer when they open the refrigerator and see the can is an example of enhancing the product.

Accepted Answer

A) True 
 B)False

Question 2

The law which focuses on the protection of trademarks and brand names is

Accepted Answer

A)  the Lanham Act. 
B)  the Magnuson-Moss Act. 
C)  the Uniform Product Code Act. 
D)  the Federal Fair Packaging and Labeling Act. 
E)  None of these is a good answer. 
A)  the Lanham Act. 
B)  the Magnuson-Moss Act. 
C)  the Uniform Product Code Act. 
D)  the Federal Fair Packaging and Labeling Act. 
E)  None of these is a good answer.

Question 3

Which of the following could be an example of a firm's product line?

Accepted Answer

A)  Coffees. 
B)  Disposable diapers. 
C)  Snow skis. 
D)  Ski boots. 
E)  All of these could be examples of a firm's product line. 
A)  Coffees. 
B)  Disposable diapers. 
C)  Snow skis. 
D)  Ski boots. 
E)  All of these could be examples of a firm's product line.

Question 4

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

Accepted Answer

A)  brand preference. 
B)  brand knowledge. 
C)  brand insistence. 
D)  brand recognition. 
E)  brand positioning. 
A)  brand preference. 
B)  brand knowledge. 
C)  brand insistence. 
D)  brand recognition. 
E)  brand positioning.

Question 5

Regarding business products:

Accepted Answer

A)  The demand for consumer products is derived from the demand for business products. 
B)  Total industry demand is fairly elastic. 
C)  Demand facing individual sellers is always inelastic. 
D)  Tax treatments of business products have no importance to business customers. 
E)  The demand for business products is derived from the demand for consumer products. 
A)  The demand for consumer products is derived from the demand for business products. 
B)  Total industry demand is fairly elastic. 
C)  Demand facing individual sellers is always inelastic. 
D)  Tax treatments of business products have no importance to business customers. 
E)  The demand for business products is derived from the demand for consumer products.

Question 6

The Lanham Act:

Accepted Answer

A)  Provides legal guidelines for product warranties. 
B)  Forces all companies to register their brands. 
C)  Describes the kinds of marks that can be protected and the methods for doing so. 
D)  Deals with deceptive product claims and advertisements. 
E)  Protects consumers against unsafe products. 
A)  Provides legal guidelines for product warranties. 
B)  Forces all companies to register their brands. 
C)  Describes the kinds of marks that can be protected and the methods for doing so. 
D)  Deals with deceptive product claims and advertisements. 
E)  Protects consumers against unsafe products.

Question 7

Which of the following statements about packaging is TRUE?

Accepted Answer

A)  The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder. 
B)  There is very little government regulation of packaging, except for drug products. 
C)  A good package can sometimes provide more promotional impact than advertising. 
D)  Better packaging almost always raises total distribution costs. 
E)  None of these statements about packaging is TRUE. 
A)  The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder. 
B)  There is very little government regulation of packaging, except for drug products. 
C)  A good package can sometimes provide more promotional impact than advertising. 
D)  Better packaging almost always raises total distribution costs. 
E)  None of these statements about packaging is TRUE.

Question 8

Consumer products that a customer really wants and is willing to make a special effort to shop for and compare different possibilities are specialty products.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a business product classification?

Accepted Answer

A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies 
A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies

Question 10

Consumer products which are bought often, routinely, and without much thought are staples.

Accepted Answer

A) True 
 B)False

Question 11

Supplies (business products) are expense items that do not become part of a final product.

Accepted Answer

A) True 
 B)False

Question 12

Lisa Campos was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Lisa, the coffee pot was

Accepted Answer

A)  a convenience product, but the cassette player was a specialty product. 
B)  a heterogeneous shopping product, but the cassette player was a staple. 
C)  an impulse product, but the cassette player was a convenience product. 
D)  a specialty product, but the cassette player was a heterogeneous shopping product. 
E)  a homogeneous shopping product, but the cassette player was a heterogeneous shopping product. 
A)  a convenience product, but the cassette player was a specialty product. 
B)  a heterogeneous shopping product, but the cassette player was a staple. 
C)  an impulse product, but the cassette player was a convenience product. 
D)  a specialty product, but the cassette player was a heterogeneous shopping product. 
E)  a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.

Question 13

Nike, Inc. markets several types of athletic shoes, along with clothing and fitness equipment. In other words, Nike has

Accepted Answer

A)  product components. 
B)  a battle of the brands. 
C)  no product assortment. 
D)  many product classes. 
E)  several product lines. 
A)  product components. 
B)  a battle of the brands. 
C)  no product assortment. 
D)  many product classes. 
E)  several product lines.

Question 14

A specialty product

Accepted Answer

A)  may not require much searching to find it, but the customer would be willing to search if necessary. 
B)  may carry a well-recognized brand. 
C)  may be frequently purchased. 
D)  need not be an expensive item. 
E)  All of these alternatives are correct. 
A)  may not require much searching to find it, but the customer would be willing to search if necessary. 
B)  may carry a well-recognized brand. 
C)  may be frequently purchased. 
D)  need not be an expensive item. 
E)  All of these alternatives are correct.

Question 15

Services, as opposed to physical products:

Accepted Answer

A)  May be stored for later use. 
B)  Are usually sold first, and then produced. 
C)  Are usually produced and consumed in different time frames. 
D)  Never require the presence of the consumer in order to be performed. 
E)  None of these alternatives is correct. 
A)  May be stored for later use. 
B)  Are usually sold first, and then produced. 
C)  Are usually produced and consumed in different time frames. 
D)  Never require the presence of the consumer in order to be performed. 
E)  None of these alternatives is correct.

Question 16

When a consumer has no idea what an RAV4 is, we say that this is an example of:

Accepted Answer

A)  brand recognition. 
B)  brand nonrecognition. 
C)  brand insistence. 
D)  brand preference. 
E)  brand familiarity. 
A)  brand recognition. 
B)  brand nonrecognition. 
C)  brand insistence. 
D)  brand preference. 
E)  brand familiarity.

Question 17

Installations are not bought very often, but the number of potential buyers at any particular time is usually quite large.

Accepted Answer

A) True 
 B)False

Question 18

Emergency products are purchased only when the need is great and urgent, and therefore price is usually not very important.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not one of the types of supplies?

Accepted Answer

A)  Maintenance supplies 
B)  Repair supplies 
C)  Operating supplies 
D)  Professional supplies 
A)  Maintenance supplies 
B)  Repair supplies 
C)  Operating supplies 
D)  Professional supplies

Question 20

The current status of the "battle of the brands" is that:

Accepted Answer

A)  dealer brands will seek narrower distribution in the future. 
B)  retailers now control the marketplace. 
C)  the vast majority of consumers clearly prefer manufacturer brands over dealer brands. 
D)  manufacturers are gaining on intermediaries. 
E)  competition has reduced the gap in prices. 
A)  dealer brands will seek narrower distribution in the future. 
B)  retailers now control the marketplace. 
C)  the vast majority of consumers clearly prefer manufacturer brands over dealer brands. 
D)  manufacturers are gaining on intermediaries. 
E)  competition has reduced the gap in prices.

Coke's logo greeting a consumer when they open the refrigerator and see the can is an example of enhancing the product.

The law which focuses on the protection of trademarks and brand names is

Which of the following could be an example of a firm's product line?

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

Regarding business products:

The Lanham Act:

Which of the following statements about packaging is TRUE?

Consumer products that a customer really wants and is willing to make a special effort to shop for and compare different possibilities are specialty products.

Which of the following is not a business product classification?

Consumer products which are bought often, routinely, and without much thought are staples.

Supplies (business products) are expense items that do not become part of a final product.

Nike, Inc. markets several types of athletic shoes, along with clothing and fitness equipment. In other words, Nike has

A specialty product

Services, as opposed to physical products:

When a consumer has no idea what an RAV4 is, we say that this is an example of:

Installations are not bought very often, but the number of potential buyers at any particular time is usually quite large.

Emergency products are purchased only when the need is great and urgent, and therefore price is usually not very important.

Which of the following is not one of the types of supplies?

The current status of the "battle of the brands" is that:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 8: Elements of Product Planning for Goods and Services

Coke's logo greeting a consumer when they open the refrigerator and see the can is an example of enhancing the product.

The law which focuses on the protection of trademarks and brand names is

Which of the following could be an example of a firm's product line?

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

Regarding business products:

The Lanham Act:

Which of the following statements about packaging is TRUE?

Consumer products that a customer really wants and is willing to make a special effort to shop for and compare different possibilities are specialty products.

Which of the following is not a business product classification?

Consumer products which are bought often, routinely, and without much thought are staples.

Supplies (business products) are expense items that do not become part of a final product.

Nike, Inc. markets several types of athletic shoes, along with clothing and fitness equipment. In other words, Nike has

A specialty product

Services, as opposed to physical products:

When a consumer has no idea what an RAV4 is, we say that this is an example of:

Installations are not bought very often, but the number of potential buyers at any particular time is usually quite large.

Emergency products are purchased only when the need is great and urgent, and therefore price is usually not very important.

Which of the following is not one of the types of supplies?

The current status of the "battle of the brands" is that:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters