Question 1

Which of the following would be a convenience product for most consumers?

Accepted Answer

A)  Gold jewelry 
B)  Butter 
C)  Stereo TVs 
D)  Dress shoes 
E)  Bicycles 
A)  Gold jewelry 
B)  Butter 
C)  Stereo TVs 
D)  Dress shoes 
E)  Bicycles

Question 2

Good packaging:

Accepted Answer

A)  Can make a product easier or safer to use. 
B)  Can be an important promotional tool. 
C)  Can lower distribution costs. 
D)  Can make products easier to handle and display. 
E)  All of these alternatives are correct. 
A)  Can make a product easier or safer to use. 
B)  Can be an important promotional tool. 
C)  Can lower distribution costs. 
D)  Can make products easier to handle and display. 
E)  All of these alternatives are correct.

Question 3

Staples are consumer products which are sold in places like gourmet shops and health food stores, because convenience is not important to the customer.

Accepted Answer

A) True 
 B)False

Question 4

A carefully designed package may:

Accepted Answer

A)  raise or lower total distribution cost. 
B)  provide more "promotion" effect than advertising. 
C)  enhance the product by making it easier or safer to use. 
D)  offer product information that helps consumers buy. 
E)  All of these alternatives are correct. 
A)  raise or lower total distribution cost. 
B)  provide more "promotion" effect than advertising. 
C)  enhance the product by making it easier or safer to use. 
D)  offer product information that helps consumers buy. 
E)  All of these alternatives are correct.

Question 5

The text's business product classes are based on:

Accepted Answer

A)  how buyers think about products and how they will be used. 
B)  how consumers think about and shop for products. 
C)  a buyer's price sensitivity. 
D)  a buyer's willingness to search. 
E)  None of these alternatives is a good answer. 
A)  how buyers think about products and how they will be used. 
B)  how consumers think about and shop for products. 
C)  a buyer's price sensitivity. 
D)  a buyer's willingness to search. 
E)  None of these alternatives is a good answer.

Question 6

The national law which is primarily concerned with regulating product warranties is

Accepted Answer

A)  the Lanham Act. 
B)  the Magnuson-Moss Act. 
C)  the Uniform Product Code Act. 
D)  the Federal Fair Packaging and Labeling Act. 
E)  None of these is a good answer. 
A)  the Lanham Act. 
B)  the Magnuson-Moss Act. 
C)  the Uniform Product Code Act. 
D)  the Federal Fair Packaging and Labeling Act. 
E)  None of these is a good answer.

Question 7

Impulse products:

Accepted Answer

A)  are likely to gain or lose sales depending on where they're sold. 
B)  require a great deal of advertising. 
C)  are a specific type of specialty product. 
D)  are usually high in price. 
E)  All of these alternatives are correct. 
A)  are likely to gain or lose sales depending on where they're sold. 
B)  require a great deal of advertising. 
C)  are a specific type of specialty product. 
D)  are usually high in price. 
E)  All of these alternatives are correct.

Question 8

A "dealer brand" is sometimes called a __________ brand.

Accepted Answer

A)  national 
B)  local 
C)  manufacturer 
D)  private 
E)  regional 
A)  national 
B)  local 
C)  manufacturer 
D)  private 
E)  regional

Question 9

Brand recognition, brand preference, and brand insistence are various levels of _____.

Accepted Answer

A)  brand rejection 
B)  branding 
C)  brand familiarity 
D)  brand equity 
E)  brand marks 
A)  brand rejection 
B)  branding 
C)  brand familiarity 
D)  brand equity 
E)  brand marks

Question 10

Which of the following are meant for use in producing other products?

Accepted Answer

A)  Consumer products 
B)  Staples 
C)  Business products 
D)  Convenience products 
E)  Shopping products 
A)  Consumer products 
B)  Staples 
C)  Business products 
D)  Convenience products 
E)  Shopping products

Question 11

Professional services are usually expense items which support the operation of a firm.

Accepted Answer

A) True 
 B)False

Question 12

If members of the target market for an Apple iPad do not initially recognize the brand name, but compelling advertising results in more members remembering the brand, we say the Apple iPad has achieved:

Accepted Answer

A)  brand rejection. 
B)  brand preference. 
C)  brand nonrecognition. 
D)  brand insistence. 
E)  brand recognition. 
A)  brand rejection. 
B)  brand preference. 
C)  brand nonrecognition. 
D)  brand insistence. 
E)  brand recognition.

Question 13

If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a _______ for the brand.

Accepted Answer

A)  disliking 
B)  trust 
C)  demand 
D)  mistrust 
E)  tolerance 
A)  disliking 
B)  trust 
C)  demand 
D)  mistrust 
E)  tolerance

Question 14

Spending money to improve protective packaging may be necessary, but it usually results in higher total distribution costs for a firm's product.

Accepted Answer

A) True 
 B)False

Question 15

An individual product is a particular product within a product line.

Accepted Answer

A) True 
 B)False

Question 16

A warranty explains what the seller promises about its product.

Accepted Answer

A) True 
 B)False

Question 17

It is usually necessary for a firm to use a family brand rather than individual brands if it plans to offer products at different quality and price levels to different target markets.

Accepted Answer

A) True 
 B)False

Question 18

A _____ explains what the seller promises about its product.

Accepted Answer

A)  copyright 
B)  trademark 
C)  brand 
D)  service mark 
E)  warranty 
A)  copyright 
B)  trademark 
C)  brand 
D)  service mark 
E)  warranty

Question 19

Branding would be more likely to be successful if dependable and widespread availability of a product is possible.

Accepted Answer

A) True 
 B)False

Question 20

Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:

Accepted Answer

A)  brand rejection. 
B)  brand recognition. 
C)  brand remembrance. 
D)  brand preference. 
E)  brand insistence. 
A)  brand rejection. 
B)  brand recognition. 
C)  brand remembrance. 
D)  brand preference. 
E)  brand insistence.

Which of the following would be a convenience product for most consumers?

Good packaging:

Staples are consumer products which are sold in places like gourmet shops and health food stores, because convenience is not important to the customer.

A carefully designed package may:

The text's business product classes are based on:

The national law which is primarily concerned with regulating product warranties is

Impulse products:

A "dealer brand" is sometimes called a __________ brand.

Brand recognition, brand preference, and brand insistence are various levels of _____.

Which of the following are meant for use in producing other products?

Professional services are usually expense items which support the operation of a firm.

If members of the target market for an Apple iPad do not initially recognize the brand name, but compelling advertising results in more members remembering the brand, we say the Apple iPad has achieved:

If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a _______ for the brand.

Spending money to improve protective packaging may be necessary, but it usually results in higher total distribution costs for a firm's product.

An individual product is a particular product within a product line.

A warranty explains what the seller promises about its product.

It is usually necessary for a firm to use a family brand rather than individual brands if it plans to offer products at different quality and price levels to different target markets.

A _____ explains what the seller promises about its product.

Branding would be more likely to be successful if dependable and widespread availability of a product is possible.

Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 8: Elements of Product Planning for Goods and Services

Which of the following would be a convenience product for most consumers?

Good packaging:

Staples are consumer products which are sold in places like gourmet shops and health food stores, because convenience is not important to the customer.

A carefully designed package may:

The text's business product classes are based on:

The national law which is primarily concerned with regulating product warranties is

Impulse products:

A "dealer brand" is sometimes called a __________ brand.

Brand recognition, brand preference, and brand insistence are various levels of _____.

Which of the following are meant for use in producing other products?

Professional services are usually expense items which support the operation of a firm.

If members of the target market for an Apple iPad do not initially recognize the brand name, but compelling advertising results in more members remembering the brand, we say the Apple iPad has achieved:

If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a _______ for the brand.

Spending money to improve protective packaging may be necessary, but it usually results in higher total distribution costs for a firm's product.

An individual product is a particular product within a product line.

A warranty explains what the seller promises about its product.

It is usually necessary for a firm to use a family brand rather than individual brands if it plans to offer products at different quality and price levels to different target markets.

A _____ explains what the seller promises about its product.

Branding would be more likely to be successful if dependable and widespread availability of a product is possible.

Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters