Question 1

Which of the following products in a supermarket is MOST likely to be an impulse product?

Accepted Answer

A)  Oranges. 
B)  Bread. 
C)  Frozen peas. 
D)  A child's toy. 
E)  Shampoo. 
A)  Oranges. 
B)  Bread. 
C)  Frozen peas. 
D)  A child's toy. 
E)  Shampoo.

Question 2

The "battle of the brands" hurts consumers by driving up prices.

Accepted Answer

A) True 
 B)False

Question 3

Product class is based on the type of ____________.

Accepted Answer

A)  customer 
B)  manufacturing process 
C)  marketing mix 
D)  marketing strategy 
E)  shopping strategy 
A)  customer 
B)  manufacturing process 
C)  marketing mix 
D)  marketing strategy 
E)  shopping strategy

Question 4

Michelin manufactures tires which truck producers buy and install on their trucks. This company

Accepted Answer

A)  sells installations for which multiple buying influence is likely to be quite important. 
B)  is likely to have few opportunities in the "aftermarket." 
C)  is selling to the OEM market. 
D)  product quality is important but delivery reliability is not. 
E)  All of these alternatives are correct. 
A)  sells installations for which multiple buying influence is likely to be quite important. 
B)  is likely to have few opportunities in the "aftermarket." 
C)  is selling to the OEM market. 
D)  product quality is important but delivery reliability is not. 
E)  All of these alternatives are correct.

Question 5

Sears' Kenmore brand of appliances sold in all Sears stores illustrates two kinds of brands.

Accepted Answer

A)  dealer and family brands. 
B)  local and national brands. 
C)  generic and family brands. 
D)  licensed and dealer brands. 
E)  manufacturer and family brands. 
A)  dealer and family brands. 
B)  local and national brands. 
C)  generic and family brands. 
D)  licensed and dealer brands. 
E)  manufacturer and family brands.

Question 6

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Accepted Answer

A)  Computer-controlled fabric cutting machines. 
B)  Zippers. 
C)  Cloth. 
D)  Buttons. 
E)  None of these would be treated as a capital item. 
A)  Computer-controlled fabric cutting machines. 
B)  Zippers. 
C)  Cloth. 
D)  Buttons. 
E)  None of these would be treated as a capital item.

Question 7

Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. For its new line, Fresher Foods is using ______.

Accepted Answer

A)  a family brand 
B)  an individual brand 
C)  a dealer brand 
D)  a private brand 
E)  a select brand 
A)  a family brand 
B)  an individual brand 
C)  a dealer brand 
D)  a private brand 
E)  a select brand

Question 8

Which of the following is NOT a consumer product class?

Accepted Answer

A)  Specialty. 
B)  Unsought. 
C)  Derived. 
D)  Shopping. 
E)  Impulse. 
A)  Specialty. 
B)  Unsought. 
C)  Derived. 
D)  Shopping. 
E)  Impulse.

Question 9

Goods are intangible and services are tangible.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following consumer products is most likely to be classified as "unsought"?

Accepted Answer

A)  Tablet computer 
B)  Tires 
C)  Life insurance 
D)  Band aids 
E)  House paint 
A)  Tablet computer 
B)  Tires 
C)  Life insurance 
D)  Band aids 
E)  House paint

Question 11

For professional services which are needed only occasionally and require special skills, it is usually better for a firm to have its own employees provide them than to use outsiders.

Accepted Answer

A) True 
 B)False

Question 12

A local copying service is buying a new kind of high speed color copier.

Accepted Answer

A)  There will probably be more buying influences for the paper for the copier than for the copier. 
B)  The copier is likely to be purchased with a new-task buying process. 
C)  The copier will be depreciated as an expense item. 
D)  The copier is a new unsought product. 
E)  None of these alternatives is correct. 
A)  There will probably be more buying influences for the paper for the copier than for the copier. 
B)  The copier is likely to be purchased with a new-task buying process. 
C)  The copier will be depreciated as an expense item. 
D)  The copier is a new unsought product. 
E)  None of these alternatives is correct.

Question 13

A firm which makes special batteries that boat and motorcycle manufacturers buy and install directly in their new boats and cycles is selling:

Accepted Answer

A)  supplies. 
B)  component parts. 
C)  component materials. 
D)  installations. 
E)  accessory equipment. 
A)  supplies. 
B)  component parts. 
C)  component materials. 
D)  installations. 
E)  accessory equipment.

Question 14

Regarding component parts,

Accepted Answer

A)  the original equipment market and the aftermarket for component parts are typically separate target markets. 
B)  a product originally sold as a component part may become a consumer product when sold in the "aftermarket." 
C)  component buyers want dependable suppliers. 
D)  they are finished items that must meet specifications. 
E)  All of these alternatives are correct. 
A)  the original equipment market and the aftermarket for component parts are typically separate target markets. 
B)  a product originally sold as a component part may become a consumer product when sold in the "aftermarket." 
C)  component buyers want dependable suppliers. 
D)  they are finished items that must meet specifications. 
E)  All of these alternatives are correct.

Question 15

Nonrecognition of the brand name of a firm's product is likely to be LEAST important for:

Accepted Answer

A)  Coal 
B)  Photographic film 
C)  Lubricating oils for machinery 
D)  Cold tablets 
E)  Replacement auto repair parts 
A)  Coal 
B)  Photographic film 
C)  Lubricating oils for machinery 
D)  Cold tablets 
E)  Replacement auto repair parts

Question 16

The set of laptop computers sold by Dell is called a(n):

Accepted Answer

A)  product line. 
B)  emergency product. 
C)  impulse product. 
D)  product assortment. 
E)  unsought product. 
A)  product line. 
B)  emergency product. 
C)  impulse product. 
D)  product assortment. 
E)  unsought product.

Question 17

Federal Fair Packaging and Labeling Act requires that consumer goods be clearly labeled in easy-to-understand terms to give consumers more information.

Accepted Answer

A) True 
 B)False

Question 18

Regarding product classes,

Accepted Answer

A)  Business product classes are based on how buyers think about products and how the products will be used. 
B)  Consumer product classes are based on how consumers think about and shop for products. 
C)  The same product may be a consumer product and a business product. 
D)  Products are classified by what type of customer will use them. 
E)  All of these statements about product classes are true. 
A)  Business product classes are based on how buyers think about products and how the products will be used. 
B)  Consumer product classes are based on how consumers think about and shop for products. 
C)  The same product may be a consumer product and a business product. 
D)  Products are classified by what type of customer will use them. 
E)  All of these statements about product classes are true.

Question 19

The ______ says that producers must provide a clearly written warranty if they choose to offer any warranty.

Accepted Answer

A)  Norris-LaGuardia Act 
B)  Lanham Act 
C)  Wagner Act 
D)  Magnuson-Moss Act 
E)  Food and Drug Act 
A)  Norris-LaGuardia Act 
B)  Lanham Act 
C)  Wagner Act 
D)  Magnuson-Moss Act 
E)  Food and Drug Act

Question 20

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

Accepted Answer

A)  Components. 
B)  Installations. 
C)  Professional services. 
D)  Raw materials. 
E)  Supplies. 
A)  Components. 
B)  Installations. 
C)  Professional services. 
D)  Raw materials. 
E)  Supplies.

Which of the following products in a supermarket is MOST likely to be an impulse product?

The "battle of the brands" hurts consumers by driving up prices.

Product class is based on the type of ____________.

Michelin manufactures tires which truck producers buy and install on their trucks. This company

Sears' Kenmore brand of appliances sold in all Sears stores illustrates two kinds of brands.

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. For its new line, Fresher Foods is using ______.

Which of the following is NOT a consumer product class?

Goods are intangible and services are tangible.

Which of the following consumer products is most likely to be classified as "unsought"?

For professional services which are needed only occasionally and require special skills, it is usually better for a firm to have its own employees provide them than to use outsiders.

A local copying service is buying a new kind of high speed color copier.

A firm which makes special batteries that boat and motorcycle manufacturers buy and install directly in their new boats and cycles is selling:

Regarding component parts,

Nonrecognition of the brand name of a firm's product is likely to be LEAST important for:

The set of laptop computers sold by Dell is called a(n):

Federal Fair Packaging and Labeling Act requires that consumer goods be clearly labeled in easy-to-understand terms to give consumers more information.

Regarding product classes,

The ______ says that producers must provide a clearly written warranty if they choose to offer any warranty.

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 8: Elements of Product Planning for Goods and Services

Which of the following products in a supermarket is MOST likely to be an impulse product?

The "battle of the brands" hurts consumers by driving up prices.

Product class is based on the type of ____________.

Michelin manufactures tires which truck producers buy and install on their trucks. This company

Sears' Kenmore brand of appliances sold in all Sears stores illustrates two kinds of brands.

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. For its new line, Fresher Foods is using ______.

Which of the following is NOT a consumer product class?

Goods are intangible and services are tangible.

Which of the following consumer products is most likely to be classified as "unsought"?

For professional services which are needed only occasionally and require special skills, it is usually better for a firm to have its own employees provide them than to use outsiders.

A local copying service is buying a new kind of high speed color copier.

A firm which makes special batteries that boat and motorcycle manufacturers buy and install directly in their new boats and cycles is selling:

Regarding component parts,

Nonrecognition of the brand name of a firm's product is likely to be LEAST important for:

The set of laptop computers sold by Dell is called a(n):

Federal Fair Packaging and Labeling Act requires that consumer goods be clearly labeled in easy-to-understand terms to give consumers more information.

Regarding product classes,

The ______ says that producers must provide a clearly written warranty if they choose to offer any warranty.

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters