Exam 5: Methods for Looking Within Ourselves

How are attitudes measured? What is the difference between an attitude and an opinion? Provide one example of a test that measures implicit attitudes.

Why might a researcher ask subjects to keep diaries of experienced events rather than using questionnaires or interviews to investigate those events?

Describe how a scale is created using the method of equal-appearing intervals.

Describe how a scale is created using the summated ratings method.

Which of the following is an example of a projective test?

Whenever Jack is asked to answer questions about himself, he is worried that his answers will portray him in an unfavorable light. As a result, Jack tends to answer questions in a way that he believes will give others a more positive impression of himself. Jack is experiencing __________ whenever he is asked to complete a self-report measure.

In order to identify potential problems with one's questionnaire, one should always

What is an interview schedule? Describe the four steps in pilot-testing an interview schedule.

Megan consistently tends to give all of her professors extremely positive teaching evaluations. Which rating error would best describe Megan's responses?

Which of the following is NOT one of the three primary dimensions measured using the semantic differential method?

Julie asks students to rate their freshman experience on a nine-point scale (1 = extremely unpleasant; 9 = extremely pleasant). Julie is using a(n) ________ self-report measure.

Renee asks students to describe their first experiences at college in their own words in order to gain an insight into the freshman year experience. Renee is using a(n) __________ measure.

Barbara asks respondents to make a check mark on a straight line to indicate how they would rate themselves on several dimensions. Barbara then uses a ruler to transform these marks into numbers. Barbara is most likely using which type of rating scale?

A type of rating scale that requires respondents to work with a sequence of defined numbers is the

Describe the three common types of rating scales.

Mark is asked to evaluate how he perceives certain career options along three different dimensions. Mark is most likely completing a

Which of the following scales is constructed using the method of equal-appearing intervals?

What is the difference between open-ended and fixed-choice self-report measures? What are the advantages and disadvantages of each type of measure?

Carol is given a list of attitude statements and is asked to check the statements with which she agrees. Carol's attitudinal position is then determined by calculating the median of the scale values from the statements she endorsed. Carol is most likely completing which standardized measure?

What is a rating error? Describe three types of rating errors and how they may be controlled in a self-report measure.