Exam 5: Methods for Looking Within Ourselves

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Which standardized measure is developed using the summated ratings method?

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What is the semantic differential method for studying attitudes?

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What advantages do questionnaires have over face-to-face interviews? What advantages do face-to-face interviews have over questionnaires?

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Peter responds to an item on a measure by circling "5" which indicates that he "strongly agrees" with the item. Peter is most likely completing a measure using a __________ rating scale.

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Paul is asked to describe what he sees in a series of inkblots. Paul is completing a

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Rachel develops an instrument in which respondents are supposed to indicate whether they strongly disagree, disagree, agree, or strongly agree to each question. Which type of rating scale is Rachel employing?

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Which rating error refers to a person forming a favorable impression based on one central trait and then extending this impression to all of the person's characteristics?

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To study college students' eating behaviors, Diane asks students to keep a log of what they eat for one week. Diane is using which method of self-report?

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Rating scales that require respondents to choose between equally desirable or equally undesirable response alternatives are called

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Which of the following self-report items would be considered to be a leading question?

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Observations that ask research participants to look within themselves and describe their impressions are referred to as

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Why is pilot-testing important in the development of questionnaires? What problems might pilot-testing identify?

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The procedures for developing a telephone interview schedule are __________ the procedures for developing face-to-face interview schedules.

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