Question 1

Which of the following is(are) part of the FTC Privacy Protection Framework?

Accepted Answer

A)  privacy by design 
B)  simplified choice 
C)  greater transparency 
D)  A and C 
E)  all of the above 
A)  privacy by design 
B)  simplified choice 
C)  greater transparency 
D)  A and C 
E)  all of the above E

Question 2

Hale noticed in a commercial that his children were watching that children riding bikes were shown not wearing a helmet. He always makes his children wear helmets while riding their bikes, but he's concerned about other children seeing this ad and thinking it's okay to not wear one. What is Hale's major area of concern regarding advertising to children?

Accepted Answer

A)  the impact of commercial messages on children's values 
B)  the impact of commercial messages on children's health and safety 
C)  the impact of commercial messages on the economy 
D)  the impact of commercial messages on childrens cognitive development 
E)  the impact of commercial messages on family's budgets 
A)  the impact of commercial messages on children's values 
B)  the impact of commercial messages on children's health and safety 
C)  the impact of commercial messages on the economy 
D)  the impact of commercial messages on childrens cognitive development 
E)  the impact of commercial messages on family's budgets B

Question 3

The FTC has recently put forth a new Privacy Protection Framework that includes _____.

Accepted Answer

A)  incorporating consumer privacy throughout the organization 
B)  simplifying consumer choice 
C)  increasing transparency of data practices 
D)  A and C 
E)  all of the above 
A)  incorporating consumer privacy throughout the organization 
B)  simplifying consumer choice 
C)  increasing transparency of data practices 
D)  A and C 
E)  all of the above E

Question 4

Nat wants to comply with the FTC's recommendations regarding consumer-oriented commercial websites that collect personal identifying information from or about consumers. Which of the following is NOT one of the recommendations made by the FTC?

Accepted Answer

A)  provide notice to consumers that are transparent 
B)  allow consumers to choose how information concerning them will be used in a simplified manner 
C)  require parental consent when collecting information from children under the age of 18 
D)  offer consumers reasonable access to the information a website has collected about them 
E)  privacy by design 
A)  provide notice to consumers that are transparent 
B)  allow consumers to choose how information concerning them will be used in a simplified manner 
C)  require parental consent when collecting information from children under the age of 18 
D)  offer consumers reasonable access to the information a website has collected about them 
E)  privacy by design

Question 5

The food industry has responded to concerns regarding children's health by

Accepted Answer

A)  providing healthier meal options for kids. 
B)  removing diet sodas and replacing them with diet and other healthier drinks on menus. 
C)  committing to advertising healthy dietary choices to children under 12. 
D)  A and B 
E)  all of the above 
A)  providing healthier meal options for kids. 
B)  removing diet sodas and replacing them with diet and other healthier drinks on menus. 
C)  committing to advertising healthy dietary choices to children under 12. 
D)  A and B 
E)  all of the above

Question 6

Which of the following statements is FALSE regarding marketing practices?

Accepted Answer

A)  Marketing practices are sometimes controversial. 
B)  Regulating marketing activities requires a higher level of understanding of consumer behavior than does managing marketing programs. 
C)  There are many issues where the appropriate ethical action for marketers is not clear-cut. 
D)  Society has declared that some marketing actions are clearly inappropriate. 
E)  There are laws and regulations that prohibit or require specific marketing actions. 
A)  Marketing practices are sometimes controversial. 
B)  Regulating marketing activities requires a higher level of understanding of consumer behavior than does managing marketing programs. 
C)  There are many issues where the appropriate ethical action for marketers is not clear-cut. 
D)  Society has declared that some marketing actions are clearly inappropriate. 
E)  There are laws and regulations that prohibit or require specific marketing actions.

Question 7

Critics of ads that emphasize beauty or sex appeal as major benefits feel that the harmful effects may be most severe for which consumers?

Accepted Answer

A)  young men 
B)  young women 
C)  minorities 
D)  older men 
E)  older women 
A)  young men 
B)  young women 
C)  minorities 
D)  older men 
E)  older women

Question 8

According to Piaget's stages of cognitive development, children lack the ability to fully process and understand information, including marketing messages, until around age _____.

Accepted Answer

A)  5 
B)  8 
C)  10 
D)  12 
E)  15 
A)  5 
B)  8 
C)  10 
D)  12 
E)  15

Question 9

"Part of a nutritious breakfast," "Each sold separately," and "Batteries not included" are examples of _____.

Accepted Answer

A)  disclaimers 
B)  primers 
C)  warning labels 
D)  deception 
E)  corrective advertising 
A)  disclaimers 
B)  primers 
C)  warning labels 
D)  deception 
E)  corrective advertising

Question 10

Implied meanings that consumers derive when interpreting language in a practical way are known as _____.

Accepted Answer

A)  false claims 
B)  indirect claims 
C)  pragmatic implications 
D)  practical meanings 
E)  direct claims 
A)  false claims 
B)  indirect claims 
C)  pragmatic implications 
D)  practical meanings 
E)  direct claims

Question 11

Gillette's advertising for the M3 Power razor that claimed that "gentle micropulses stimulate hair up and away from skin" was deemed to be literally false by the court hearing the case.

Accepted Answer

A) True 
 B)False

Question 12

A new rule that requires marketers to list the number of grams of trans fat on a product's package is an amendment of which law?

Accepted Answer

A)  Truth-in-Labeling Law 
B)  Nutritional Labeling and Education Act 
C)  Fat Labeling Act 
D)  Fair Packaging and Labeling Act 
E)  U.S. Packaging and Labeling Law 
A)  Truth-in-Labeling Law 
B)  Nutritional Labeling and Education Act 
C)  Fat Labeling Act 
D)  Fair Packaging and Labeling Act 
E)  U.S. Packaging and Labeling Law

Question 13

CARU guidelines that prohibit price minimizations such as "only $19.99" are related to concerns regarding advertising effects on health/safety/values.

Accepted Answer

A) True 
 B)False

Question 14

Margaret wants to complain about an advertisement targeting children that she saw on a program her children were watching. Which self-regulatory organization should she contact?

Accepted Answer

A)  Children's Advertising Review Unit (CARU) 
B)  National Advertising Review Board (NAR
B)  
C)  National Children's Advertising Division (NCA
D)  
D)  National Children's Advertising Review Board (NCAR
B)  
E)  Federal Trade Commission (FT
C)  
A)  Children's Advertising Review Unit (CARU) 
B)  National Advertising Review Board (NAR
B)  
C)  National Children's Advertising Division (NCA
D)  
D)  National Children's Advertising Review Board (NCAR
B)  
E)  Federal Trade Commission (FT
C)

Question 15

Which of the following is(are) a major area of concern regarding the large amount of time children devote to watching television?

Accepted Answer

A)  the impact of commercial messages on children's values 
B)  the impact of commercial messages on children's health and safety 
C)  the impact of commercial messages on children's education 
D)  A and B 
E)  A, B, and C 
A)  the impact of commercial messages on children's values 
B)  the impact of commercial messages on children's health and safety 
C)  the impact of commercial messages on children's education 
D)  A and B 
E)  A, B, and C

Question 16

Determining the exact meaning of a marketing message is a simple process.

Accepted Answer

A) True 
 B)False

Question 17

Rita has noticed when she goes to children-oriented websites with her daughter that there are clear and prominent links to privacy policies and that whenever an attempt to request information appeared, it required her consent. These things that Rita has noticed are the result of which law?

Accepted Answer

A)  Telephone Consumer Protection Act 
B)  Children's Online Privacy Protection Act 
C)  Federal Do Not Call Registry 
D)  Children's Internet Protection Act 
E)  Children's Internet Act 
A)  Telephone Consumer Protection Act 
B)  Children's Online Privacy Protection Act 
C)  Federal Do Not Call Registry 
D)  Children's Internet Protection Act 
E)  Children's Internet Act

Question 18

Advertising is frequently criticized as fostering overly materialistic, self-focused, and short-term values in children.

Accepted Answer

A) True 
 B)False

Question 19

When Rose Art Industries changed its packaging due to concerns that size of the product relative to the size of the child shown on the package picture could lead a child to believe that the Super Lite toy was larger than it was, this is related to _____.

Accepted Answer

A)  CARU's guidelines linked to possible information-processing deficits of children 
B)  CARU's guidelines linked to concerns about the health/safety/value effects of commercial messages on children 
C)  COPPA's guidelines regarding processing deficits of children 
D)  all of the above 
E)  none of the above 
A)  CARU's guidelines linked to possible information-processing deficits of children 
B)  CARU's guidelines linked to concerns about the health/safety/value effects of commercial messages on children 
C)  COPPA's guidelines regarding processing deficits of children 
D)  all of the above 
E)  none of the above

Question 20

Which of the following is the MOST difficult to regulate?

Accepted Answer

A)  the explicit verbal content of ads 
B)  the subtle meanings implied by the visual content of ads 
C)  the adequacy of the information provided in ads 
D)  a website's privacy policy with respect to children 
E)  the use of corrective advertising 
A)  the explicit verbal content of ads 
B)  the subtle meanings implied by the visual content of ads 
C)  the adequacy of the information provided in ads 
D)  a website's privacy policy with respect to children 
E)  the use of corrective advertising

Which of the following is(are) part of the FTC Privacy Protection Framework?

The FTC has recently put forth a new Privacy Protection Framework that includes _____.

Nat wants to comply with the FTC's recommendations regarding consumer-oriented commercial websites that collect personal identifying information from or about consumers. Which of the following is NOT one of the recommendations made by the FTC?

The food industry has responded to concerns regarding children's health by

Which of the following statements is FALSE regarding marketing practices?

Critics of ads that emphasize beauty or sex appeal as major benefits feel that the harmful effects may be most severe for which consumers?

According to Piaget's stages of cognitive development, children lack the ability to fully process and understand information, including marketing messages, until around age _____.

"Part of a nutritious breakfast," "Each sold separately," and "Batteries not included" are examples of _____.

Implied meanings that consumers derive when interpreting language in a practical way are known as _____.

Gillette's advertising for the M3 Power razor that claimed that "gentle micropulses stimulate hair up and away from skin" was deemed to be literally false by the court hearing the case.

A new rule that requires marketers to list the number of grams of trans fat on a product's package is an amendment of which law?

CARU guidelines that prohibit price minimizations such as "only $19.99" are related to concerns regarding advertising effects on health/safety/values.

Margaret wants to complain about an advertisement targeting children that she saw on a program her children were watching. Which self-regulatory organization should she contact?

Which of the following is(are) a major area of concern regarding the large amount of time children devote to watching television?

Determining the exact meaning of a marketing message is a simple process.

Rita has noticed when she goes to children-oriented websites with her daughter that there are clear and prominent links to privacy policies and that whenever an attempt to request information appeared, it required her consent. These things that Rita has noticed are the result of which law?

Advertising is frequently criticized as fostering overly materialistic, self-focused, and short-term values in children.

When Rose Art Industries changed its packaging due to concerns that size of the product relative to the size of the child shown on the package picture could lead a child to believe that the Super Lite toy was larger than it was, this is related to _____.

Which of the following is the MOST difficult to regulate?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters

Exam 20: Marketing Regulation and Consumer Behavior

Which of the following is(are) part of the FTC Privacy Protection Framework?

The FTC has recently put forth a new Privacy Protection Framework that includes _____.

Nat wants to comply with the FTC's recommendations regarding consumer-oriented commercial websites that collect personal identifying information from or about consumers. Which of the following is NOT one of the recommendations made by the FTC?

The food industry has responded to concerns regarding children's health by

Which of the following statements is FALSE regarding marketing practices?

Critics of ads that emphasize beauty or sex appeal as major benefits feel that the harmful effects may be most severe for which consumers?

According to Piaget's stages of cognitive development, children lack the ability to fully process and understand information, including marketing messages, until around age _____.

"Part of a nutritious breakfast," "Each sold separately," and "Batteries not included" are examples of _____.

Implied meanings that consumers derive when interpreting language in a practical way are known as _____.

Gillette's advertising for the M3 Power razor that claimed that "gentle micropulses stimulate hair up and away from skin" was deemed to be literally false by the court hearing the case.

A new rule that requires marketers to list the number of grams of trans fat on a product's package is an amendment of which law?

CARU guidelines that prohibit price minimizations such as "only $19.99" are related to concerns regarding advertising effects on health/safety/values.

Margaret wants to complain about an advertisement targeting children that she saw on a program her children were watching. Which self-regulatory organization should she contact?

Which of the following is(are) a major area of concern regarding the large amount of time children devote to watching television?

Determining the exact meaning of a marketing message is a simple process.

Rita has noticed when she goes to children-oriented websites with her daughter that there are clear and prominent links to privacy policies and that whenever an attempt to request information appeared, it required her consent. These things that Rita has noticed are the result of which law?

Advertising is frequently criticized as fostering overly materialistic, self-focused, and short-term values in children.

When Rose Art Industries changed its packaging due to concerns that size of the product relative to the size of the child shown on the package picture could lead a child to believe that the Super Lite toy was larger than it was, this is related to _____.

Which of the following is the MOST difficult to regulate?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Filters