Question 1

Which of the following is NOT a key decision for retailers considering price advertising?

Accepted Answer

A)  How large a discount should be used? 
B)  Should a reference price be used? 
C)  What verbal statements should be used? 
D)  What is the cost of the item compared to the total media cost? 
E)  None of the above is a key decision. 
A)  How large a discount should be used? 
B)  Should a reference price be used? 
C)  What verbal statements should be used? 
D)  What is the cost of the item compared to the total media cost? 
E)  None of the above is a key decision. D

Question 2

A $10 savings on a $200 item should _____.

Accepted Answer

A)  not show the regular price 
B)  show the dollar savings but not the percentage savings 
C)  show the percentage savings but not the dollar savings 
D)  show both the dollar savings and the percentage savings 
E)  show neither the dollar savings nor the percentage savings 
A)  not show the regular price 
B)  show the dollar savings but not the percentage savings 
C)  show the percentage savings but not the dollar savings 
D)  show both the dollar savings and the percentage savings 
E)  show neither the dollar savings nor the percentage savings B

Question 3

Multi-channel shoppers often browse/search in one channel and use that information to make a purchase in another channel.

Accepted Answer

A) True 
 B)False  True

Question 4

Suzy is having her sixth birthday party at Club Libby Lu at a department store in the mall. She and six of her friends will get a complete "make-over" with glittery makeup and shiny extensions added to their hair. This is an example of which approach retailers are taking to improve the shopping experience?

Accepted Answer

A)  kiosks 
B)  mini-stores 
C)  lifestyle centers 
D)  brand stores 
E)  "destination areas" within stores 
A)  kiosks 
B)  mini-stores 
C)  lifestyle centers 
D)  brand stores 
E)  "destination areas" within stores

Question 5

Sales increases generated by the addition of various types of P-O-P materials in supermarkets are called "lift."

Accepted Answer

A) True 
 B)False

Question 6

The "service" dimension of store image includes all of the following EXCEPT _____.

Accepted Answer

A)  easy returns 
B)  sales personnel 
C)  delivery 
D)  credit 
E)  All of the above are included. 
A)  easy returns 
B)  sales personnel 
C)  delivery 
D)  credit 
E)  All of the above are included.

Question 7

Consumers shop online for different reasons than they shop using catalogs.

Accepted Answer

A) True 
 B)False

Question 8

The trustworthiness dimension of an online retailer's image is represented by which components?

Accepted Answer

A)  good product offers and information, value, aligned with interests 
B)  fun, attractive, pleasant to browse 
C)  easy to use and navigate, flexible site 
D)  reputation, information safety and security 
E)  fast and flexible delivery and transactions 
A)  good product offers and information, value, aligned with interests 
B)  fun, attractive, pleasant to browse 
C)  easy to use and navigate, flexible site 
D)  reputation, information safety and security 
E)  fast and flexible delivery and transactions

Question 9

Which of the following components represent the service dimension of a store's image?

Accepted Answer

A)  quality, selection, style, and price 
B)  layaway plan, sales personnel, easy return, credit, and delivery 
C)  location and parking 
D)  congeniality, fun, excitement, and comfort 
E)  store reputation 
A)  quality, selection, style, and price 
B)  layaway plan, sales personnel, easy return, credit, and delivery 
C)  location and parking 
D)  congeniality, fun, excitement, and comfort 
E)  store reputation

Question 10

Which of the following is NOT a type of cost associated with perceived risk?

Accepted Answer

A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  spatial cost 
A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  spatial cost

Question 11

Greg is a carpenter and his wife, Marsha, is a second-grade teacher. They use their computer to keep in touch with their children and rarely shop online. In which online shopping segment do they belong?

Accepted Answer

A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers 
A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers

Question 12

It is predicted that the total Web-influenced in-store sales is _____.

Accepted Answer

A)  $217 million 
B)  $38 billion 
C)  $1.2 billion 
D)  $232 billion 
E)  $1,543 billion 
A)  $217 million 
B)  $38 billion 
C)  $1.2 billion 
D)  $232 billion 
E)  $1,543 billion

Question 13

Shoppers who browse and/or purchase in more than one channel simultaneously are known as _____.

Accepted Answer

A)  channel shoppers 
B)  super shoppers 
C)  omni-channel shoppers 
D)  mobile shoppers 
E)  none of the above 
A)  channel shoppers 
B)  super shoppers 
C)  omni-channel shoppers 
D)  mobile shoppers 
E)  none of the above

Question 14

The process of consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

Accepted Answer

A)  outsourcing 
B)  outlet shopping 
C)  nontraditional shopping 
D)  in-home shopping 
E)  all of the above 
A)  outsourcing 
B)  outlet shopping 
C)  nontraditional shopping 
D)  in-home shopping 
E)  all of the above

Question 15

Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?

Accepted Answer

A)  base reference price 
B)  external reference price 
C)  private reference price 
D)  outlet reference price 
E)  public reference price 
A)  base reference price 
B)  external reference price 
C)  private reference price 
D)  outlet reference price 
E)  public reference price

Question 16

A price with which other prices are compared is known as a(n) _____.

Accepted Answer

A)  reference price 
B)  comparison price 
C)  base price 
D)  starting price 
E)  internal price 
A)  reference price 
B)  comparison price 
C)  base price 
D)  starting price 
E)  internal price

Question 17

Which of the following is NOT an online shopper segment?

Accepted Answer

A)  Upscale Clicks and Bricks 
B)  Adventurous Explorers 
C)  Status Strivers 
D)  Just the Essentials 
E)  All of the above are online shopper segments. 
A)  Upscale Clicks and Bricks 
B)  Adventurous Explorers 
C)  Status Strivers 
D)  Just the Essentials 
E)  All of the above are online shopper segments.

Question 18

One source of sales increases in response to price reductions comes from consumer stockpiling.

Accepted Answer

A) True 
 B)False

Question 19

Harriet is very frugal, so she regularly combs the grocery ads looking for bargains. Usually she'll go to a particular store just to buy an advertised item, but sometimes she purchases other items that were not advertised as well. The purchase of the unadvertised items represent which type of sales?

Accepted Answer

A)  incremental sales 
B)  spillover sales 
C)  marginal sales 
D)  sales plus 
E)  impulse sales 
A)  incremental sales 
B)  spillover sales 
C)  marginal sales 
D)  sales plus 
E)  impulse sales

Question 20

Bargain Seekers are motivated by their perceived role as a shopper who gets good deals and lower prices.

Accepted Answer

A) True 
 B)False

Which of the following is NOT a key decision for retailers considering price advertising?

A $10 savings on a $200 item should _____.

Multi-channel shoppers often browse/search in one channel and use that information to make a purchase in another channel.

Sales increases generated by the addition of various types of P-O-P materials in supermarkets are called "lift."

The "service" dimension of store image includes all of the following EXCEPT _____.

Consumers shop online for different reasons than they shop using catalogs.

The trustworthiness dimension of an online retailer's image is represented by which components?

Which of the following components represent the service dimension of a store's image?

Which of the following is NOT a type of cost associated with perceived risk?

Greg is a carpenter and his wife, Marsha, is a second-grade teacher. They use their computer to keep in touch with their children and rarely shop online. In which online shopping segment do they belong?

It is predicted that the total Web-influenced in-store sales is _____.

Shoppers who browse and/or purchase in more than one channel simultaneously are known as _____.

The process of consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?

A price with which other prices are compared is known as a(n) _____.

Which of the following is NOT an online shopper segment?

One source of sales increases in response to price reductions comes from consumer stockpiling.

Harriet is very frugal, so she regularly combs the grocery ads looking for bargains. Usually she'll go to a particular store just to buy an advertised item, but sometimes she purchases other items that were not advertised as well. The purchase of the unadvertised items represent which type of sales?

Bargain Seekers are motivated by their perceived role as a shopper who gets good deals and lower prices.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 17: Outlet Selection and Purchase

Which of the following is NOT a key decision for retailers considering price advertising?

A $10 savings on a $200 item should _____.

Multi-channel shoppers often browse/search in one channel and use that information to make a purchase in another channel.

Sales increases generated by the addition of various types of P-O-P materials in supermarkets are called "lift."

The "service" dimension of store image includes all of the following EXCEPT _____.

Consumers shop online for different reasons than they shop using catalogs.

The trustworthiness dimension of an online retailer's image is represented by which components?

Which of the following components represent the service dimension of a store's image?

Which of the following is NOT a type of cost associated with perceived risk?

Greg is a carpenter and his wife, Marsha, is a second-grade teacher. They use their computer to keep in touch with their children and rarely shop online. In which online shopping segment do they belong?

It is predicted that the total Web-influenced in-store sales is _____.

Shoppers who browse and/or purchase in more than one channel simultaneously are known as _____.

The process of consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?

A price with which other prices are compared is known as a(n) _____.

Which of the following is NOT an online shopper segment?

One source of sales increases in response to price reductions comes from consumer stockpiling.

Bargain Seekers are motivated by their perceived role as a shopper who gets good deals and lower prices.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters