Exam 19: Organizational and Buyer Behavior

Which type of organizational purchase situation is characterized by low purchase importance, low choice complexity, level of decision-making unit (DMU) at low levels of the organization, a very small DMU, very brief time to decision, and very limited decision search?

Free

(Multiple Choice)

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Question 1

Correct Answer:

Verified

Which of the following is NOT an internal influence on organizational buyer behavior?

Free

(Multiple Choice)

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Question 2

Correct Answer:

Verified

Problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, and postpurchase processes represent _____.

Free

(Multiple Choice)

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Question 3

Correct Answer:

Verified

Which of the following can possibly be part of the informal information search process for organizational buyers?

(Multiple Choice)

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Question 4

Bob is an engineer. For which stage of the product life cycle is he likely to be a member of a key function influencing purchase decisions?

(Multiple Choice)

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Question 5

Which of the following is NOT considered a user reference group in organizational buying?

(Multiple Choice)

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Question 6

A difference between large and small organizations when making a purchase decision is _____.

(Multiple Choice)

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Question 7

Organizational activities can be categorized as _____.

(Multiple Choice)

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Question 8

A commercial firm in which one or a few individuals owns a controlling share of the firm is known as a(n) _____.

(Multiple Choice)

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Question 9

For which stage of the product life cycle is the size of the decision-making unit typically large?

(Multiple Choice)

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Question 10

Which of the following statements is FALSE regarding a firm's size?

(Multiple Choice)

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Question 11

Sinclair is from accounting and is a member of a committee to purchase a new mainframe computer system for his company. Sinclair is a member of the _____.

(Multiple Choice)

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Question 12

Which of the following is an organizational purchase situation?

(Multiple Choice)

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Question 13

Given the informational role of the web in today's B2B environment, salespeople need to _____.

(Multiple Choice)

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Question 14

Which of the following variables represents an organization's firmographics?

(Multiple Choice)

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Question 15

In high-tech markets, who is most likely to recognize a problem or need to purchase?

(Multiple Choice)

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Question 16

Buyers with higher risk tolerance should prefer relational exchanges.

(True/False)

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Question 17

Limited rebuy is the approach used in an organizational buying situation when the purchase is moderately important to the firm or the choice is somewhat complex.

(True/False)

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Question 18

Various factors beyond functional utility influence organizational decisions.

(True/False)

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Question 19

Which of the following is an internal influence on organizational buyer behavior?

(Multiple Choice)

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Question 20

Showing 1 - 20 of 107

Which type of organizational purchase situation is characterized by low purchase importance, low choice complexity, level of decision-making unit (DMU) at low levels of the organization, a very small DMU, very brief time to decision, and very limited decision search?

Which of the following is NOT an internal influence on organizational buyer behavior?

Problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, and postpurchase processes represent _____.

Which of the following can possibly be part of the informal information search process for organizational buyers?

Bob is an engineer. For which stage of the product life cycle is he likely to be a member of a key function influencing purchase decisions?

Which of the following is NOT considered a user reference group in organizational buying?

A difference between large and small organizations when making a purchase decision is _____.

Organizational activities can be categorized as _____.

A commercial firm in which one or a few individuals owns a controlling share of the firm is known as a(n) _____.

For which stage of the product life cycle is the size of the decision-making unit typically large?

Which of the following statements is FALSE regarding a firm's size?

Sinclair is from accounting and is a member of a committee to purchase a new mainframe computer system for his company. Sinclair is a member of the _____.

Which of the following is an organizational purchase situation?

Given the informational role of the web in today's B2B environment, salespeople need to _____.

Which of the following variables represents an organization's firmographics?

In high-tech markets, who is most likely to recognize a problem or need to purchase?

Buyers with higher risk tolerance should prefer relational exchanges.

Limited rebuy is the approach used in an organizational buying situation when the purchase is moderately important to the firm or the choice is somewhat complex.

Various factors beyond functional utility influence organizational decisions.

Which of the following is an internal influence on organizational buyer behavior?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Marketing Regulation and Consumer Behavior

Filters