Question 1

The Choctaw are the largest Native American tribe.

Accepted Answer

A) True 
 B)False  False

Question 2

Maria's grandparents immigrated from Mexico, but her parents were both born in the United States. She has an MBA and earns the highest income in her family; she identifies herself as an American, speaks English as her primary language, and does not ascribe to the traditional values of her grandparents. In terms of the Pew Hispanic Center's generations of Hispanic adults, to which generation does Maria belong?

Accepted Answer

A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults 
A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults C

Question 3

Carlos was born in the United States to immigrant parents. He has a higher income and education than his father, is more likely to identify himself as an American, speaks Spanish and English fluently, and is less likely to ascribe to traditional values than his parents. According to the Pew Hispanic Center, to which generation of Hispanic adults does Carlos belong?

Accepted Answer

A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults 
A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults B

Question 4

Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following would have the greatest impact on this market by helping Hispanic bicultural teens differentiate from the U.S. mainstream?

Accepted Answer

A)  Stress an urban and Spanglish twist on their brands. 
B)  Stress how this expensive brand will communicate to others that they are "Americanized." 
C)  Communicate only in English. 
D)  Stress the quality of the brand. 
E)  Stress how American teens will follow their sense of style. 
A)  Stress an urban and Spanglish twist on their brands. 
B)  Stress how this expensive brand will communicate to others that they are "Americanized." 
C)  Communicate only in English. 
D)  Stress the quality of the brand. 
E)  Stress how American teens will follow their sense of style.

Question 5

Asian Americans are the highest educated and highest income group with substantial purchasing power.

Accepted Answer

A) True 
 B)False

Question 6

Which subculture of Hispanics tends to have incomes well above the others?

Accepted Answer

A)  Puerto Ricans 
B)  Mexican Americans 
C)  Latinos from Central America 
D)  Cubans 
E)  A and D 
A)  Puerto Ricans 
B)  Mexican Americans 
C)  Latinos from Central America 
D)  Cubans 
E)  A and D

Question 7

Jeffrey is a 35-year-old African American who is positive about the future. He describes himself as Black, but feels Black slang should be avoided. To which segment of the African American market identified by Yankelovich would Jeffrey belong?

Accepted Answer

A)  New Middle Class 
B)  Black Onliners 
C)  Digital Networkers 
D)  Boomer Blacks 
E)  Faith Fulfills 
A)  New Middle Class 
B)  Black Onliners 
C)  Digital Networkers 
D)  Boomer Blacks 
E)  Faith Fulfills

Question 8

Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?

Accepted Answer

A)  Hispanic 
B)  Asian American 
C)  Asian-Indian American 
D)  Arab American 
E)  Native American 
A)  Hispanic 
B)  Asian American 
C)  Asian-Indian American 
D)  Arab American 
E)  Native American

Question 9

Which of the following statements is FALSE regarding subcultures in the United States?

Accepted Answer

A)  The degree to which an individual behaves in a manner unique to a subculture depends on the extent to which the individual identifies with that subculture. 
B)  Religious groups are the most commonly described subcultures. 
C)  We are all members of several subcultures. 
D)  There are very large variations within each subculture. 
E)  Generations also function like subcultures. 
A)  The degree to which an individual behaves in a manner unique to a subculture depends on the extent to which the individual identifies with that subculture. 
B)  Religious groups are the most commonly described subcultures. 
C)  We are all members of several subcultures. 
D)  There are very large variations within each subculture. 
E)  Generations also function like subcultures.

Question 10

Which of the following was the source of the most immigrants into the United States in 2009?

Accepted Answer

A)  Asia 
B)  Mexico 
C)  Europe 
D)  Latin America 
E)  Africa 
A)  Asia 
B)  Mexico 
C)  Europe 
D)  Latin America 
E)  Africa

Question 11

Mexican Americans tend to live in which region of the United States?

Accepted Answer

A)  New York and New Jersey 
B)  Southwest and California 
C)  California, New York, and Florida 
D)  Midwest 
E)  South 
A)  New York and New Jersey 
B)  Southwest and California 
C)  California, New York, and Florida 
D)  Midwest 
E)  South

Question 12

Which of the following statements is FALSE regarding marketing to Hispanics?

Accepted Answer

A)  Hispanic consumers tend to be highly brand loyal. 
B)  Hispanics tend to be more receptive than the general market to store brands. 
C)  Serious attempts to target Hispanics will often involve Spanish-language media. 
D)  Hispanics have historically lagged behind the general population in terms of Internet usage. 
E)  The primary retailing responses to this market have been increasing the number of bilingual salespeople, the use of Spanish language signs, directions, and point-of-purchase displays, and merchandise assortments that reflect the needs of the local Hispanic community. 
A)  Hispanic consumers tend to be highly brand loyal. 
B)  Hispanics tend to be more receptive than the general market to store brands. 
C)  Serious attempts to target Hispanics will often involve Spanish-language media. 
D)  Hispanics have historically lagged behind the general population in terms of Internet usage. 
E)  The primary retailing responses to this market have been increasing the number of bilingual salespeople, the use of Spanish language signs, directions, and point-of-purchase displays, and merchandise assortments that reflect the needs of the local Hispanic community.

Question 13

Juan came from Cuba in the late 1990s and is currently living in Miami, FL. According to the Census Bureau, Juan would be classified as a(n) _____.

Accepted Answer

A)  African American 
B)  Asian American 
C)  Hispanic 
D)  Native American 
E)  subculture 
A)  African American 
B)  Asian American 
C)  Hispanic 
D)  Native American 
E)  subculture

Question 14

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?

Accepted Answer

A)  They place a great value on education, particularly their children's education. 
B)  They are concerned with financial security and save at a rate much higher than the average American. 
C)  Husbands and wives tend to share an equal role in family decisions. 
D)  They do not have a "throw-away" mentality; they shop for value and look for quality and durability. 
E)  All of the above are shared traits 
A)  They place a great value on education, particularly their children's education. 
B)  They are concerned with financial security and save at a rate much higher than the average American. 
C)  Husbands and wives tend to share an equal role in family decisions. 
D)  They do not have a "throw-away" mentality; they shop for value and look for quality and durability. 
E)  All of the above are shared traits

Question 15

By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?

Accepted Answer

A)  80 percent 
B)  36 percent 
C)  47 percent 
D)  25 percent 
E)  55 percent 
A)  80 percent 
B)  36 percent 
C)  47 percent 
D)  25 percent 
E)  55 percent

Question 16

Geographic concentration of the Asian American market enhances marketing efficiency.

Accepted Answer

A) True 
 B)False

Question 17

More than 80 percent of Arab Americans are U.S. citizens.

Accepted Answer

A) True 
 B)False

Question 18

Jose was born in Mexico and came to the United States in 1975. He still speaks primarily Spanish, has not graduated from high school, and works as a day laborer in the agricultural industry in California. He and his family still possess traditional values, which include him making all the decisions for his family's welfare. The Pew Hispanic Center would identify Jose as which generation of Hispanic adults?

Accepted Answer

A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults 
A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults

Question 19

_____ subcultures are defined as those whose members' unique shared behaviors are based on a common racial, language, or national background.

Accepted Answer

A)  Ethnic 
B)  Racial 
C)  Religious 
D)  Gender 
E)  Geographic 
A)  Ethnic 
B)  Racial 
C)  Religious 
D)  Gender 
E)  Geographic

Question 20

Shondra is an African American who can't afford to go out after work, so she spends a lot of her free time watching television and visiting her friends. She doesn't use brands to indicate to others her style and identity and tends to be more price sensitive than others. In terms of Yankelovich's segments of African Americans, which one best describes Shondra?

Accepted Answer

A)  Sick and Stressed 
B)  Family Struggles 
C)  Stretched Black Stragglers 
D)  Faith Fulfills 
E)  Digital Networkers 
A)  Sick and Stressed 
B)  Family Struggles 
C)  Stretched Black Stragglers 
D)  Faith Fulfills 
E)  Digital Networkers

The Choctaw are the largest Native American tribe.

Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following would have the greatest impact on this market by helping Hispanic bicultural teens differentiate from the U.S. mainstream?

Asian Americans are the highest educated and highest income group with substantial purchasing power.

Which subculture of Hispanics tends to have incomes well above the others?

Jeffrey is a 35-year-old African American who is positive about the future. He describes himself as Black, but feels Black slang should be avoided. To which segment of the African American market identified by Yankelovich would Jeffrey belong?

Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?

Which of the following statements is FALSE regarding subcultures in the United States?

Which of the following was the source of the most immigrants into the United States in 2009?

Mexican Americans tend to live in which region of the United States?

Which of the following statements is FALSE regarding marketing to Hispanics?

Juan came from Cuba in the late 1990s and is currently living in Miami, FL. According to the Census Bureau, Juan would be classified as a(n) _____.

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?

By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?

Geographic concentration of the Asian American market enhances marketing efficiency.

More than 80 percent of Arab Americans are U.S. citizens.

_____ subcultures are defined as those whose members' unique shared behaviors are based on a common racial, language, or national background.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 5: The Changing American Society: Subcultures

The Choctaw are the largest Native American tribe.

Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following would have the greatest impact on this market by helping Hispanic bicultural teens differentiate from the U.S. mainstream?

Asian Americans are the highest educated and highest income group with substantial purchasing power.

Which subculture of Hispanics tends to have incomes well above the others?

Jeffrey is a 35-year-old African American who is positive about the future. He describes himself as Black, but feels Black slang should be avoided. To which segment of the African American market identified by Yankelovich would Jeffrey belong?

Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?

Which of the following statements is FALSE regarding subcultures in the United States?

Which of the following was the source of the most immigrants into the United States in 2009?

Mexican Americans tend to live in which region of the United States?

Which of the following statements is FALSE regarding marketing to Hispanics?

Juan came from Cuba in the late 1990s and is currently living in Miami, FL. According to the Census Bureau, Juan would be classified as a(n) _____.

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?

By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?

Geographic concentration of the Asian American market enhances marketing efficiency.

More than 80 percent of Arab Americans are U.S. citizens.

_____ subcultures are defined as those whose members' unique shared behaviors are based on a common racial, language, or national background.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters