Question 1

Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists?

Accepted Answer

A)  Proud Traditionalists 
B)  Eco-Villains 
C)  Green Naives 
D)  Eco-Chic 
E)  Skeptical Individuals 
A)  Proud Traditionalists 
B)  Eco-Villains 
C)  Green Naives 
D)  Eco-Chic 
E)  Skeptical Individuals B

Question 2

Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the environment because of the high cost of heating their home in winter. Which environmental activism segment best describes Heather and her family?

Accepted Answer

A)  Frugal Earth Mothers 
B)  Green Naives 
C)  Eco-Chic 
D)  Proud Traditionalists 
E)  Eco-Villains 
A)  Frugal Earth Mothers 
B)  Green Naives 
C)  Eco-Chic 
D)  Proud Traditionalists 
E)  Eco-Villains D

Question 3

Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong?

Accepted Answer

A)  Green Naives 
B)  Eco-Villains 
C)  Skeptical Individuals 
D)  Proud Traditionalists 
E)  none of the above 
A)  Green Naives 
B)  Eco-Villains 
C)  Skeptical Individuals 
D)  Proud Traditionalists 
E)  none of the above B

Question 4

What percentage of American adults exercise regularly?

Accepted Answer

A)  less than 50 percent 
B)  50 percent 
C)  60 percent 
D)  75 percent 
E)  more than 75 percent 
A)  less than 50 percent 
B)  50 percent 
C)  60 percent 
D)  75 percent 
E)  more than 75 percent

Question 5

Cause-related marketing (CRM) is marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.

Accepted Answer

A) True 
 B)False

Question 6

Define "green marketing," and explain what is meant by "greenwashing."

Accepted Answer

Green marketing is how marketers have re

Question 7

A shift away from a competition-oriented society would most likely affect _____.

Accepted Answer

A)  sales force compensation 
B)  the types of decision rules used 
C)  the use of comparative advertising 
D)  the use of price as a competitive weapon 
E)  all of the above 
A)  sales force compensation 
B)  the types of decision rules used 
C)  the use of comparative advertising 
D)  the use of price as a competitive weapon 
E)  all of the above

Question 8

Which of the following is a challenge facing marketers who implement cause-related marketing programs?

Accepted Answer

A)  It does not increase consumers' trust in the company. 
B)  A company's commitment to a cause is not important to most consumers. 
C)  Only a small percentage of consumers are likely to switch brands based on CRM when price and quality are equal. 
D)  Consumer skepticism and apathy are demonstrated. 
E)  All of the above are challenges facing those who implement cause-related marketing programs. 
A)  It does not increase consumers' trust in the company. 
B)  A company's commitment to a cause is not important to most consumers. 
C)  Only a small percentage of consumers are likely to switch brands based on CRM when price and quality are equal. 
D)  Consumer skepticism and apathy are demonstrated. 
E)  All of the above are challenges facing those who implement cause-related marketing programs.

Question 9

____ are widely held beliefs that affirm what is desirable.

Accepted Answer

A)  Norms 
B)  Cultural values 
C)  Precepts 
D)  Prescriptions 
E)  Orientations 
A)  Norms 
B)  Cultural values 
C)  Precepts 
D)  Prescriptions 
E)  Orientations

Question 10

Individualism affects which of the following?

Accepted Answer

A)  incentive systems for salespeople 
B)  advertising themes 
C)  product design 
D)  customer complaining behavior 
E)  all of the above 
A)  incentive systems for salespeople 
B)  advertising themes 
C)  product design 
D)  customer complaining behavior 
E)  all of the above

Question 11

Americans have always valued diversity.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following factors had a significant impact on Americans' emphasis on security?

Accepted Answer

A)  the Depression 
B)  World War II 
C)  the Cold War 
D)  A and B 
E)  A, B, and C 
A)  the Depression 
B)  World War II 
C)  the Cold War 
D)  A and B 
E)  A, B, and C

Question 13

The behaviors considered appropriate for males and females in a given society are known as _____.

Accepted Answer

A)  gender 
B)  sex 
C)  gender identity 
D)  gender roles 
E)  gender continuum 
A)  gender 
B)  sex 
C)  gender identity 
D)  gender roles 
E)  gender continuum

Question 14

Which term(s) is(are) used to refer to whether a person is biologically a male or female?

Accepted Answer

A)  gender 
B)  sex 
C)  gender identity 
D)  A and B 
E)  A, B, and C 
A)  gender 
B)  sex 
C)  gender identity 
D)  A and B 
E)  A, B, and C

Question 15

Which group of consumers doubts the sincerity or effectiveness of cause-related marketing programs?

Accepted Answer

A)  Skeptic 
B)  Balancer 
C)  Attribution-oriented 
D)  Socially concerned 
E)  Apathetic 
A)  Skeptic 
B)  Balancer 
C)  Attribution-oriented 
D)  Socially concerned 
E)  Apathetic

Question 16

A(n) _____ is based on an attribute over which the individual has little or no control.

Accepted Answer

A)  traditional role 
B)  achievement role 
C)  ascribed role 
D)  gender identity 
E)  gender orientation 
A)  traditional role 
B)  achievement role 
C)  ascribed role 
D)  gender identity 
E)  gender orientation

Question 17

The company you work for wants to integrate its philanthropic charitable giving with its own corporate performance. Explain how this can be accomplished, and discuss how consumers might respond to this effort.

Accepted Answer

Cause-related marketing (CRM) is marketi

Question 18

Skeptics are most likely to value the Toms Shoe approach.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a reason women are an important target market?

Accepted Answer

A)  Women-headed households represent almost 50 percent of all households. 
B)  Women are homogeneous as a group, which makes marketing to them easier. 
C)  A high percentage of women work outside the home. 
D)  Women's purchasing power now equals men's purchasing power. 
E)  All of the above are reasons women are an important target market. 
A)  Women-headed households represent almost 50 percent of all households. 
B)  Women are homogeneous as a group, which makes marketing to them easier. 
C)  A high percentage of women work outside the home. 
D)  Women's purchasing power now equals men's purchasing power. 
E)  All of the above are reasons women are an important target market.

Question 20

Gay consumers, like heterosexuals, vary in terms of _____.

Accepted Answer

A)  ethnicity 
B)  geographic region 
C)  occupations 
D)  age 
E)  all of the above 
A)  ethnicity 
B)  geographic region 
C)  occupations 
D)  age 
E)  all of the above

Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists?

Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the environment because of the high cost of heating their home in winter. Which environmental activism segment best describes Heather and her family?

Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong?

What percentage of American adults exercise regularly?

Cause-related marketing (CRM) is marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.

Define "green marketing," and explain what is meant by "greenwashing."

A shift away from a competition-oriented society would most likely affect _____.

Which of the following is a challenge facing marketers who implement cause-related marketing programs?

____ are widely held beliefs that affirm what is desirable.

Individualism affects which of the following?

Americans have always valued diversity.

Which of the following factors had a significant impact on Americans' emphasis on security?

The behaviors considered appropriate for males and females in a given society are known as _____.

Which term(s) is(are) used to refer to whether a person is biologically a male or female?

Which group of consumers doubts the sincerity or effectiveness of cause-related marketing programs?

A(n) _____ is based on an attribute over which the individual has little or no control.

The company you work for wants to integrate its philanthropic charitable giving with its own corporate performance. Explain how this can be accomplished, and discuss how consumers might respond to this effort.

Skeptics are most likely to value the Toms Shoe approach.

Which of the following is a reason women are an important target market?

Gay consumers, like heterosexuals, vary in terms of _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 3: The Changing American Society: Values

Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists?

Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the environment because of the high cost of heating their home in winter. Which environmental activism segment best describes Heather and her family?

Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong?

What percentage of American adults exercise regularly?

Cause-related marketing (CRM) is marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.

Define "green marketing," and explain what is meant by "greenwashing."

A shift away from a competition-oriented society would most likely affect _____.

Which of the following is a challenge facing marketers who implement cause-related marketing programs?

____ are widely held beliefs that affirm what is desirable.

Individualism affects which of the following?

Americans have always valued diversity.

Which of the following factors had a significant impact on Americans' emphasis on security?

The behaviors considered appropriate for males and females in a given society are known as _____.

Which term(s) is(are) used to refer to whether a person is biologically a male or female?

Which group of consumers doubts the sincerity or effectiveness of cause-related marketing programs?

A(n) _____ is based on an attribute over which the individual has little or no control.

The company you work for wants to integrate its philanthropic charitable giving with its own corporate performance. Explain how this can be accomplished, and discuss how consumers might respond to this effort.

Skeptics are most likely to value the Toms Shoe approach.

Which of the following is a reason women are an important target market?

Gay consumers, like heterosexuals, vary in terms of _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters