Question 1

Barbara is an individual who usually feels restful, serene, comfortable, and soothed. Which emotion is Barbara experiencing?

Accepted Answer

A)  faith 
B)  desire 
C)  joy 
D)  gratitude 
E)  serenity 
A)  faith 
B)  desire 
C)  joy 
D)  gratitude 
E)  serenity E

Question 2

Emotions are rarely accompanied by cognitive thought.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige?

Accepted Answer

A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem 
A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem E

Question 4

Emotional advertisements that trigger a positively evaluated emotion will enhance the liking of the ad itself.

Accepted Answer

A) True 
 B)False

Question 5

The fact that consumers need to attribute cause underlies an area of research known as cognitive theory.

Accepted Answer

A) True 
 B)False

Question 6

Maslow's hierarchy of needs is based on which premise?

Accepted Answer

A)  All humans acquire a similar set of motives through genetic endowment and social interaction. 
B)  Some motives are more basic or critical than others. 
C)  The more basic motives must be satisfied to a minimum level before other motives are activated. 
D)  As the basic motives become satisfied, more advanced motives come into play. 
E)  All of the above are premises within Maslow's hierarchy. 
A)  All humans acquire a similar set of motives through genetic endowment and social interaction. 
B)  Some motives are more basic or critical than others. 
C)  The more basic motives must be satisfied to a minimum level before other motives are activated. 
D)  As the basic motives become satisfied, more advanced motives come into play. 
E)  All of the above are premises within Maslow's hierarchy.

Question 7

Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.

Accepted Answer

A)  need for attribution 
B)  need for autonomy 
C)  need for tension reduction 
D)  need for reinforcement 
E)  need for expression 
A)  need for attribution 
B)  need for autonomy 
C)  need for tension reduction 
D)  need for reinforcement 
E)  need for expression

Question 8

Consumer ability to effectively cope with stressful situations relates to the concept of _______.

Accepted Answer

A)  message filtering 
B)  emotional intelligence 
C)  rage reduction 
D)  anger management 
E)  consumer support 
A)  message filtering 
B)  emotional intelligence 
C)  rage reduction 
D)  anger management 
E)  consumer support

Question 9

Theories based on which need view the consumer as a problem solver who approaches situations as opportunities to acquire useful information or new skills?

Accepted Answer

A)  teleological need 
B)  need for tension reduction 
C)  utilitarian need 
D)  need for autonomy 
E)  need for identification 
A)  teleological need 
B)  need for tension reduction 
C)  utilitarian need 
D)  need for autonomy 
E)  need for identification

Question 10

Stephanie is a working mother of two children. She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her _____.

Accepted Answer

A)  need for attribution 
B)  need for autonomy 
C)  need for tension reduction 
D)  need for reinforcement 
E)  need for modeling 
A)  need for attribution 
B)  need for autonomy 
C)  need for tension reduction 
D)  need for reinforcement 
E)  need for modeling

Question 11

Need for uniqueness reflects an individual difference in consumers' propensity to engage in and enjoy thinking.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT an advertising tactic used to communicate brand personality?

Accepted Answer

A)  celebrity endorsers 
B)  user imagery 
C)  length of the ad 
D)  tone of the ad 
E)  type of media outlet 
A)  celebrity endorsers 
B)  user imagery 
C)  length of the ad 
D)  tone of the ad 
E)  type of media outlet

Question 13

A set of human characteristics that become associated with a brand is referred to as _____.

Accepted Answer

A)  brand image 
B)  brand equity 
C)  brand leverage 
D)  brand personality 
E)  brand positioning 
A)  brand image 
B)  brand equity 
C)  brand leverage 
D)  brand personality 
E)  brand positioning

Question 14

The Five-Factor Model of personality identifies five core traits. Name each trait, and explain the manifestation of each.

Accepted Answer

The five core traits are:
a. Extroversio

Question 15

For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be." To which of Maslow's needs is this appealing?

Accepted Answer

A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem 
A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem

Question 16

Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?

Accepted Answer

A)  need for affiliation 
B)  need for uniqueness 
C)  consumer ethnocentrism 
D)  agreeableness 
E)  introversion 
A)  need for affiliation 
B)  need for uniqueness 
C)  consumer ethnocentrism 
D)  agreeableness 
E)  introversion

Question 17

A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.

Accepted Answer

A)  modeling 
B)  independence 
C)  causation 
D)  ego-defense 
E)  none of the above 
A)  modeling 
B)  independence 
C)  causation 
D)  ego-defense 
E)  none of the above

Question 18

Affective preservation motives include the need for tension reduction, teleological needs, need for expression, and need for ego defense.

Accepted Answer

A) True 
 B)False

Question 19

The tendency of many consumers to discount claims made by salespeople can be explained in part by _____.

Accepted Answer

A)  contrast theory 
B)  assimilation theory 
C)  classical conditioning 
D)  attribution theory 
E)  none of the above 
A)  contrast theory 
B)  assimilation theory 
C)  classical conditioning 
D)  attribution theory 
E)  none of the above

Question 20

Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

Accepted Answer

A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem 
A)  safety 
B)  self-actualization 
C)  physiological 
D)  belongingness 
E)  esteem

Barbara is an individual who usually feels restful, serene, comfortable, and soothed. Which emotion is Barbara experiencing?

Emotions are rarely accompanied by cognitive thought.

Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige?

Emotional advertisements that trigger a positively evaluated emotion will enhance the liking of the ad itself.

The fact that consumers need to attribute cause underlies an area of research known as cognitive theory.

Maslow's hierarchy of needs is based on which premise?

Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.

Consumer ability to effectively cope with stressful situations relates to the concept of _______.

Theories based on which need view the consumer as a problem solver who approaches situations as opportunities to acquire useful information or new skills?

Stephanie is a working mother of two children. She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her _____.

Need for uniqueness reflects an individual difference in consumers' propensity to engage in and enjoy thinking.

Which of the following is NOT an advertising tactic used to communicate brand personality?

A set of human characteristics that become associated with a brand is referred to as _____.

The Five-Factor Model of personality identifies five core traits. Name each trait, and explain the manifestation of each.

For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be." To which of Maslow's needs is this appealing?

Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?

A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.

Affective preservation motives include the need for tension reduction, teleological needs, need for expression, and need for ego defense.

The tendency of many consumers to discount claims made by salespeople can be explained in part by _____.

Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 10: Motivation, Personality, and Emotion

Barbara is an individual who usually feels restful, serene, comfortable, and soothed. Which emotion is Barbara experiencing?

Emotions are rarely accompanied by cognitive thought.

Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige?

Emotional advertisements that trigger a positively evaluated emotion will enhance the liking of the ad itself.

The fact that consumers need to attribute cause underlies an area of research known as cognitive theory.

Maslow's hierarchy of needs is based on which premise?

Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.

Consumer ability to effectively cope with stressful situations relates to the concept of _______.

Theories based on which need view the consumer as a problem solver who approaches situations as opportunities to acquire useful information or new skills?

Stephanie is a working mother of two children. She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her _____.

Need for uniqueness reflects an individual difference in consumers' propensity to engage in and enjoy thinking.

Which of the following is NOT an advertising tactic used to communicate brand personality?

A set of human characteristics that become associated with a brand is referred to as _____.

The Five-Factor Model of personality identifies five core traits. Name each trait, and explain the manifestation of each.

For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be." To which of Maslow's needs is this appealing?

Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?

A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.

Affective preservation motives include the need for tension reduction, teleological needs, need for expression, and need for ego defense.

The tendency of many consumers to discount claims made by salespeople can be explained in part by _____.

Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters