Exam 4: The Changing American Society: Demographics and Social Stratification

The upper-middle class achieve their social position primarily _____.

Which generation was born between 1965 and 1976?

The children of the original baby boomers are known as _____.

Budweiser is a popular brand of beer. Part of this company's market research of U.S. consumers looked at education levels of beer consumers. What education level is the likely consumer of beer (that with highest propensity to buy and consumer beer) to have attained?

Which of the following is a segment of mature consumers?

The more consistent an individual is on all status dimensions, the greater the degree of _____ for the individual.

Which of the following statements regarding age is TRUE?

What is the movement called in which companies have expanded opportunities for less affluent consumers to afford luxury?

Name and briefly describe the six generations discussed in this chapter.

When comparing income levels by education and gender, which of the following is TRUE?

One's position relative to others on one or more dimensions valued by society is known as one's _____.

Generation Y is sometimes referred to as the _____.

Age, gender, education, occupation, and income are examples of _____ variables.

Sam is a healthy 75-year-old man. He is a retired attorney; has a substantial retirement income; and is a member of several social groups that travel, help others, and encourage life-long learning. Which of the following is most likely true about Sam?

The newest generation born after 1994 is known as the Millennials.

Which of the following is NOT a reason the population of the United States has grown steadily since 1960?

Which generation is both cynical and sophisticated about products, ads, and shopping?

The Hollingshead Index of Social Position (ISP) is based on four socioeconomic factors: occupation, source of income, house type, and dwelling area.

Amie was born in 1991. Her mother is a college professor, and her father is an attorney. She's not sure what she wants to do when she grows up, but she knows she will go to college and embark on a career of her own. She was amazed when her grandmother told her that women really couldn't do that when she was young. If a woman did work, choices were usually limited to becoming a teacher, a secretary, or a nurse. Her grandmother told her that she was a secretary, but after she started having children, she left the workforce and stayed home to raise her children, which was common for most women at that time. That concept was totally foreign to Amie. To which generation does she belong?

Maria is analyzing the baby boom generation by describing and explaining its attitudes, values, and behaviors as well as predicting its future attitudes, values, and behaviors. Maria is conducting a _____ analysis.