Exam 3: Problem Recognition

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is:

Intermediate levels of purchase involvement tend to produce:

Suppressing problem recognition is done because:

Apart from a reaction to technology, the fact that many retailers and service providers have developed a website to tailor their offerings (e.g. internet banking) can be attributed to:

Very high levels of purchase involvement tend to produce habitual decisions.

Intermediate levels of purchase involvement tend to produce habitual decisions.

'Active problems' are those that the consumer is unaware of.

Purchase involvement exists on/along:

A decision that does not necessarily include alternative evaluation is:

The level of a person's desire to resolve a particular problem depends on which two key factors?

Very high levels of purchase involvement tend to produce:

The physical or functional performance of a product is _____________ performance.

Both consumers' desired and actual states may be influenced by emotions and situational characteristics.

Discuss how emotion research can be done.