Exam 3: Problem Recognition

The uncontrollable factors that affect the desired state include:

A highly brand-loyal consumer generally purchases his/her favourite brand using:

Which are the two types of situations when consumers are predicted to start the problem recognition process?

The uncontrollable factors that affect the actual state include:

Multiple goals will lead to more complex decision processes.

Selective problem recognition involves:

An approach to determining the problems consumers face by analysing how a particular task is performed is known as:

A problem of which a consumer is aware is:

Very low levels of purchase involvement tend to produce:

The existing or actual state is affected by:

A problem of which the consumer is not aware is:

Very high levels of purchase involvement tend to produce extended decisions.

When are consumers predicted to take no action in the problem recognition process?

An approach to determining the problems consumers face by analysing the types of activities or products that are associated with certain problems is known as:

Limited decisions:

Define the concept of problem recognition and how it may affect consumer behaviour.

Surveys and focus groups may be used to measure:

Extended decisions generally reflect:

Generic problem recognition involves:

Consumer dissatisfaction may result from a failure of: