Question 1

Complete the following using the terms listed.
-In _____,marketers share the costs of local advertising of their company's product with channel partners.

Accepted Answer

A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing 
A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing L

Question 2

A chocolate manufacturing company places display bins of their products at the entry and exit points of a convenience store.The company is using the _____ strategy.

Accepted Answer

A) trade promotion 
B) personal selling 
C) missionary selling 
D) point-of-purchase advertising 
A) trade promotion 
B) personal selling 
C) missionary selling 
D) point-of-purchase advertising D

Question 3

A major portion of the U.S.advertising is science-oriented.

Accepted Answer

A) True 
 B)False  False

Question 4

_____ achieves a nonpersonal stimulation of demand for an organization by unpaid placement of information.

Accepted Answer

A) Publicity 
B) Specialty advertising 
C) Point-of-purchase advertising 
D) Cause advertising 
A) Publicity 
B) Specialty advertising 
C) Point-of-purchase advertising 
D) Cause advertising

Question 5

In breakeven analysis,total cost is composed of _____.

Accepted Answer

A) total sales minus expenses 
B) variable costs minus fixed costs 
C) price divided by number of units sold 
D) total variable costs and total fixed costs 
A) total sales minus expenses 
B) variable costs minus fixed costs 
C) price divided by number of units sold 
D) total variable costs and total fixed costs

Question 6

Hammich,a burger restaurant,recently announced plans to drop the price of its double cheese burger from $1.99 to just 99 cents in order to match its competitor's pricing.This is an example of a _____.

Accepted Answer

A) volume strategy 
B) prestige objective 
C) profitability strategy 
D) price war 
A) volume strategy 
B) prestige objective 
C) profitability strategy 
D) price war

Question 7

Albertsons,a large national supermarket chain,bases pricing decisions on market share and the percentage of a market controlled by a certain product.Albertsons bases its pricing decisions on _____.

Accepted Answer

A) volume objectives 
B) profitability objectives 
C) prestige objectives 
D) breakeven analysis 
A) volume objectives 
B) profitability objectives 
C) prestige objectives 
D) breakeven analysis

Question 8

When automakers offer special price reductions on all their automobiles during holiday shopping seasons,they are using the _____ strategy.

Accepted Answer

A) discount pricing 
B) prestige pricing 
C) odd pricing 
D) skimming pricing 
A) discount pricing 
B) prestige pricing 
C) odd pricing 
D) skimming pricing

Question 9

Companies that provide _____ for NASCAR teams are eager to spend millions in exchange for a direct association with the biggest spectator sport in the United States.

Accepted Answer

A) public relations 
B) sponsorships 
C) specialty advertising 
D) product advertising 
A) public relations 
B) sponsorships 
C) specialty advertising 
D) product advertising

Question 10

A local bakery wanted to attract more customers,so it began offering a dozen bagels for $5 every Wednesday.The bakery is utilizing _____ pricing to increase its volume of sales.

Accepted Answer

A) skimming 
B) odd 
C) everyday low 
D) discount 
A) skimming 
B) odd 
C) everyday low 
D) discount

Question 11

Explain how marketers conduct breakeven analyses.

Accepted Answer

Breakeven analysis is a method of determ

Question 12

Research indicates that the use of Internet coupons is on the decline.

Accepted Answer

A) True 
 B)False

Question 13

Arda,the service manager for a local Nissan dealer,makes a point of sending out letters to all customers asking whether or not they are satisfied with their purchase.Arda is conducting a follow-up.

Accepted Answer

A) True 
 B)False

Question 14

Public relations is more important for not-for-profit organizations than for general corporations.

Accepted Answer

A) True 
 B)False

Question 15

A sales representative who calls people at home is practicing inbound telemarketing.

Accepted Answer

A) True 
 B)False

Question 16

The Federated Credit Union,through its direct-mail promotion,encourages its members to write letters to members of Congress asking them to pass legislation favorable to credit unions.Such promotion is a form of _____ advertising.

Accepted Answer

A) advocacy 
B) public 
C) institutional 
D) comparative 
A) advocacy 
B) public 
C) institutional 
D) comparative

Question 17

Trade shows are different than major trade promotions.

Accepted Answer

A) True 
 B)False

Question 18

Fish Filler,a seafood restaurant,provides free drinks with each meal.Fish filler is using _____ to promote its sales.

Accepted Answer

A) premiums 
B) samples 
C) rebates 
D) coupons 
A) premiums 
B) samples 
C) rebates 
D) coupons

Question 19

What are the components of the promotional mix? Outline the advantages of the components of the promotional mix.

Accepted Answer

The promotional mix consists of two comp

Question 20

Which of the following scenarios illustrates the concept of personal selling?

Accepted Answer

A) A salesperson talking to a customer about a water purifier 
B) A television advertisement about a new automobile 
C) A radio announcement about a new restaurant 
D) A salesperson handing flyers about a new boutique in a shopping mall 
A) A salesperson talking to a customer about a water purifier 
B) A television advertisement about a new automobile 
C) A radio announcement about a new restaurant 
D) A salesperson handing flyers about a new boutique in a shopping mall

Complete the following using the terms listed. -In _____,marketers share the costs of local advertising of their company's product with channel partners.

A chocolate manufacturing company places display bins of their products at the entry and exit points of a convenience store.The company is using the _____ strategy.

A major portion of the U.S.advertising is science-oriented.

_____ achieves a nonpersonal stimulation of demand for an organization by unpaid placement of information.

In breakeven analysis,total cost is composed of _____.

Hammich,a burger restaurant,recently announced plans to drop the price of its double cheese burger from $1.99 to just 99 cents in order to match its competitor's pricing.This is an example of a _____.

Albertsons,a large national supermarket chain,bases pricing decisions on market share and the percentage of a market controlled by a certain product.Albertsons bases its pricing decisions on _____.

When automakers offer special price reductions on all their automobiles during holiday shopping seasons,they are using the _____ strategy.

Companies that provide _____ for NASCAR teams are eager to spend millions in exchange for a direct association with the biggest spectator sport in the United States.

A local bakery wanted to attract more customers,so it began offering a dozen bagels for $5 every Wednesday.The bakery is utilizing _____ pricing to increase its volume of sales.

Explain how marketers conduct breakeven analyses.

Research indicates that the use of Internet coupons is on the decline.

Arda,the service manager for a local Nissan dealer,makes a point of sending out letters to all customers asking whether or not they are satisfied with their purchase.Arda is conducting a follow-up.

Public relations is more important for not-for-profit organizations than for general corporations.

A sales representative who calls people at home is practicing inbound telemarketing.

The Federated Credit Union,through its direct-mail promotion,encourages its members to write letters to members of Congress asking them to pass legislation favorable to credit unions.Such promotion is a form of _____ advertising.

Trade shows are different than major trade promotions.

Fish Filler,a seafood restaurant,provides free drinks with each meal.Fish filler is using _____ to promote its sales.

What are the components of the promotional mix? Outline the advantages of the components of the promotional mix.

Which of the following scenarios illustrates the concept of personal selling?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 13: Promotion and Pricing Strategies

Complete the following using the terms listed. -In _____,marketers share the costs of local advertising of their company's product with channel partners.

A chocolate manufacturing company places display bins of their products at the entry and exit points of a convenience store.The company is using the _____ strategy.

A major portion of the U.S.advertising is science-oriented.

_____ achieves a nonpersonal stimulation of demand for an organization by unpaid placement of information.

In breakeven analysis,total cost is composed of _____.

Hammich,a burger restaurant,recently announced plans to drop the price of its double cheese burger from $1.99 to just 99 cents in order to match its competitor's pricing.This is an example of a _____.

Albertsons,a large national supermarket chain,bases pricing decisions on market share and the percentage of a market controlled by a certain product.Albertsons bases its pricing decisions on _____.

When automakers offer special price reductions on all their automobiles during holiday shopping seasons,they are using the _____ strategy.

Companies that provide _____ for NASCAR teams are eager to spend millions in exchange for a direct association with the biggest spectator sport in the United States.

A local bakery wanted to attract more customers,so it began offering a dozen bagels for $5 every Wednesday.The bakery is utilizing _____ pricing to increase its volume of sales.

Explain how marketers conduct breakeven analyses.

Research indicates that the use of Internet coupons is on the decline.

Arda,the service manager for a local Nissan dealer,makes a point of sending out letters to all customers asking whether or not they are satisfied with their purchase.Arda is conducting a follow-up.

Public relations is more important for not-for-profit organizations than for general corporations.

A sales representative who calls people at home is practicing inbound telemarketing.

The Federated Credit Union,through its direct-mail promotion,encourages its members to write letters to members of Congress asking them to pass legislation favorable to credit unions.Such promotion is a form of _____ advertising.

Trade shows are different than major trade promotions.

Fish Filler,a seafood restaurant,provides free drinks with each meal.Fish filler is using _____ to promote its sales.

What are the components of the promotional mix? Outline the advantages of the components of the promotional mix.

Which of the following scenarios illustrates the concept of personal selling?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters