Question 1

Adaptation works best for which of the following products?

Accepted Answer

A) Paper 
B) Fast food 
C) Wood 
D) Natural gas 
A) Paper 
B) Fast food 
C) Wood 
D) Natural gas B

Question 2

Define consumer products and business products and provide an example of how a product could be classified as both.

Accepted Answer

Consumer products-often known as business-to-consumer (B2C)products-are goods and services,such as GPS systems,tomato sauce,and a haircut,that are purchased by end users.Business products-or business-to-business (B2B)products-are goods and services purchased to be used,either directly or indirectly,in the production of other goods for resale;for example,an espresso machine at a coffee cafe or a printing press at a printer.Some products can fit either classification depending on who buys them and why.A computer or credit card can be used by a business or a consumer.

Question 3

Complete the following using the terms listed.
-The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding E

Question 4

The utility that is created when a salesperson at a car dealership completes the sales contract is _____ utility.

Accepted Answer

A) place 
B) form 
C) time 
D) ownership 
A) place 
B) form 
C) time 
D) ownership

Question 5

Complete the following using the terms listed.
-A(n)_____ is a marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 6

Marketing is rarely useful as an education tool.

Accepted Answer

A) True 
 B)False

Question 7

Complete the following using the terms listed.
-_____ focuses on the precise way a business-to-business purchaser will use a product.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 8

How does Salesforce.com use customer relationship management (CRM)software to help other businesses?

Accepted Answer

Customer relationship management (CRM)so

Question 9

SoledShop Ltd.manufactures customized coffee mugs,coasters,wall posters,postcards,and magnets.SoledShop Ltd.is involved in creating _____ utility.

Accepted Answer

A) place 
B) form 
C) time 
D) ownership 
A) place 
B) form 
C) time 
D) ownership

Question 10

Business products include products and services used in the production of other goods for resale.

Accepted Answer

A) True 
 B)False

Question 11

External data refer to data about other organizations.

Accepted Answer

A) True 
 B)False

Question 12

The use of the slogan "No one deserves to die" by the Lung Cancer Alliance is an example of _____.

Accepted Answer

A) person marketing 
B) organization marketing 
C) cause marketing 
D) place marketing 
A) person marketing 
B) organization marketing 
C) cause marketing 
D) place marketing

Question 13

When McDonald's offered Madame Alexander gifts in its Happy Meals,both companies profited from the _____ arrangement.

Accepted Answer

A) comarketing 
B) cobranding 
C) affinity program 
D) transaction marketing 
A) comarketing 
B) cobranding 
C) affinity program 
D) transaction marketing

Question 14

Complete the following using the terms listed.
-A company's _____ blends four strategies to fit the needs and preferences of a specific target market.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 15

The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.

Accepted Answer

A) product-related segmentation 
B) geographical segmentation 
C) end-use segmentation 
D) demographic segmentation 
A) product-related segmentation 
B) geographical segmentation 
C) end-use segmentation 
D) demographic segmentation

Question 16

As its ultimate goal,relationship marketing seeks to achieve customer satisfaction.

Accepted Answer

A) True 
 B)False

Question 17

Government statistics are examples of primary data.

Accepted Answer

A) True 
 B)False

Question 18

The marketing function creates all of the following types of utility EXCEPT _____ utility.

Accepted Answer

A) Time 
B) Ownership 
C) Place 
D) Form 
A) Time 
B) Ownership 
C) Place 
D) Form

Question 19

_____ strategy effectively blends advertising,personal selling,sales promotion,and public relations to achieve its goals of informing,persuading,and influencing purchase decisions.

Accepted Answer

A) Promotional 
B) Distribution 
C) Pricing 
D) Product 
A) Promotional 
B) Distribution 
C) Pricing 
D) Product

Question 20

Personal factors that influence consumer behavior include individual needs and motives,perceptions,attitudes,learned experiences,and self-concept.

Accepted Answer

A) True 
 B)False

Adaptation works best for which of the following products?

Define consumer products and business products and provide an example of how a product could be classified as both.

Complete the following using the terms listed. -The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

The utility that is created when a salesperson at a car dealership completes the sales contract is _____ utility.

Complete the following using the terms listed. -A(n)_____ is a marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Marketing is rarely useful as an education tool.

Complete the following using the terms listed. -_____ focuses on the precise way a business-to-business purchaser will use a product.

How does Salesforce.com use customer relationship management (CRM)software to help other businesses?

SoledShop Ltd.manufactures customized coffee mugs,coasters,wall posters,postcards,and magnets.SoledShop Ltd.is involved in creating _____ utility.

Business products include products and services used in the production of other goods for resale.

External data refer to data about other organizations.

The use of the slogan "No one deserves to die" by the Lung Cancer Alliance is an example of _____.

When McDonald's offered Madame Alexander gifts in its Happy Meals,both companies profited from the _____ arrangement.

Complete the following using the terms listed. -A company's _____ blends four strategies to fit the needs and preferences of a specific target market.

The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.

As its ultimate goal,relationship marketing seeks to achieve customer satisfaction.

Government statistics are examples of primary data.

The marketing function creates all of the following types of utility EXCEPT _____ utility.

_____ strategy effectively blends advertising,personal selling,sales promotion,and public relations to achieve its goals of informing,persuading,and influencing purchase decisions.

Personal factors that influence consumer behavior include individual needs and motives,perceptions,attitudes,learned experiences,and self-concept.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 11: Customer-Driven Marketing

Adaptation works best for which of the following products?

Define consumer products and business products and provide an example of how a product could be classified as both.

Complete the following using the terms listed. -The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

The utility that is created when a salesperson at a car dealership completes the sales contract is _____ utility.

Complete the following using the terms listed. -A(n)_____ is a marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Marketing is rarely useful as an education tool.

Complete the following using the terms listed. -_____ focuses on the precise way a business-to-business purchaser will use a product.

How does Salesforce.com use customer relationship management (CRM)software to help other businesses?

SoledShop Ltd.manufactures customized coffee mugs,coasters,wall posters,postcards,and magnets.SoledShop Ltd.is involved in creating _____ utility.

Business products include products and services used in the production of other goods for resale.

External data refer to data about other organizations.

The use of the slogan "No one deserves to die" by the Lung Cancer Alliance is an example of _____.

When McDonald's offered Madame Alexander gifts in its Happy Meals,both companies profited from the _____ arrangement.

Complete the following using the terms listed. -A company's _____ blends four strategies to fit the needs and preferences of a specific target market.

The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.

As its ultimate goal,relationship marketing seeks to achieve customer satisfaction.

Government statistics are examples of primary data.

The marketing function creates all of the following types of utility EXCEPT _____ utility.

_____ strategy effectively blends advertising,personal selling,sales promotion,and public relations to achieve its goals of informing,persuading,and influencing purchase decisions.

Personal factors that influence consumer behavior include individual needs and motives,perceptions,attitudes,learned experiences,and self-concept.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters