Exam 12: Product and Distribution Strategies

One product may be considered a shopping product by one consumer and a convenience product by another consumer.

The three categories of business products are convenience goods,shopping goods,and specialty products.

Which of the following is a reason why some companies skip test marketing?

What method of transportation accounts for the majority of finished goods finding their way to consumers?

Paycheck services would be classified as specialty products.

E-readers were introduced with great success.Additional companies have entered the market and sales have continued steadily.E-readers are an example of a product in the _____ stage of the product life cycle.

To reach a target market with a small number of buyers,a direct distribution channel is often the best choice.

Identify and describe the major stages of the product life cycle.

Differentiate among a brand,a brand name,and a trademark.

According to the wheel of retailing,new types of retailers enter the market and gain a competitive foothold by offering superior service.

Intensive distribution generally suits low-priced convenience goods.

A manufacturer can always use the same strategies for generating brand names in overseas markets as they would in their native country's markets.

A brand that has been given legal protection is known as a _____.

Merchant wholesalers are independently owned and take actual title to the goods they handle.

How is Amazon eliminating the consumer's trip to the store for household goods?

Which of the following approaches limits market coverage in a specific geographical region?

A company's most important consideration in choosing a distribution channel is competition.

Vending machines are an example of _____.

In a process called the _____,products pass through a series of stages from their initial appearance to their decline.

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.