Question 1

Complete the following using the terms listed.
-_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 2

An example of secondary data is an interview with 500 reliable consumers.

Accepted Answer

A) True 
 B)False

Question 3

One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public scrutiny.

Accepted Answer

A) True 
 B)False

Question 4

Personal and interpersonal influences are strongest in only the early steps of the consumer behavior process.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

Accepted Answer

A) Pricing strategy 
B) Distribution strategy 
C) Product strategy 
D) Promotional strategy 
A) Pricing strategy 
B) Distribution strategy 
C) Product strategy 
D) Promotional strategy

Question 6

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

Accepted Answer

A) production 
B) relationship 
C) marketing 
D) sales 
A) production 
B) relationship 
C) marketing 
D) sales

Question 7

In the exchange process,as long as one party offers something of value,perceived needs are met.

Accepted Answer

A) True 
 B)False

Question 8

Explain how a company might decide on a marketing mix for an international company.

Accepted Answer

Marketing goods or services in foreign m

Question 9

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Accepted Answer

A) sales 
B) marketing 
C) production 
D) relationship 
A) sales 
B) marketing 
C) production 
D) relationship

Question 10

Customers,suppliers,and employees alike benefit from relationship marketing.

Accepted Answer

A) True 
 B)False

Question 11

Pricing strategy decisions include package design,brand names,trademarks,and product image.

Accepted Answer

A) True 
 B)False

Question 12

Amazon.com keeps track of goods its customers have ordered.When a returning customer logs onto Amazon.com,the site creates a list of recommendations based on the customer's purchasing history.Amazon is segmenting the market by _____.

Accepted Answer

A) product 
B) psychographic 
C) demographics 
D) end-use 
A) product 
B) psychographic 
C) demographics 
D) end-use

Question 13

Complete the following using the terms listed.
-Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

Accepted Answer

A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) Market segmentation 
D) demographic 
E) target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question 14

Census data are _____ and _____ data for marketing researchers.

Accepted Answer

A) internal;primary 
B) external;primary 
C) external;secondary 
D) internal;secondary 
A) internal;primary 
B) external;primary 
C) external;secondary 
D) internal;secondary

Question 15

Marketing creates people,time,place,and ownership utility.

Accepted Answer

A) True 
 B)False

Question 16

Marketing success depends not on the four individual strategies but on their successful combination.

Accepted Answer

A) True 
 B)False

Question 17

Define external data and how this helps companies.

Accepted Answer

Researchers gather external data from ou

Question 18

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the _____ era.

Accepted Answer

A) relationship 
B) production 
C) sales 
D) marketing 
A) relationship 
B) production 
C) sales 
D) marketing

Question 19

Explain the three segmentation methods used by firms that offer business products.

Accepted Answer

Marketers divide business markets throug

Question 20

A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating _____ utility.

Accepted Answer

A) time 
B) form 
C) ownership 
D) place 
A) time 
B) form 
C) ownership 
D) place

Complete the following using the terms listed. -_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

An example of secondary data is an interview with 500 reliable consumers.

One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public scrutiny.

Personal and interpersonal influences are strongest in only the early steps of the consumer behavior process.

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

In the exchange process,as long as one party offers something of value,perceived needs are met.

Explain how a company might decide on a marketing mix for an international company.

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Customers,suppliers,and employees alike benefit from relationship marketing.

Pricing strategy decisions include package design,brand names,trademarks,and product image.

Amazon.com keeps track of goods its customers have ordered.When a returning customer logs onto Amazon.com,the site creates a list of recommendations based on the customer's purchasing history.Amazon is segmenting the market by _____.

Complete the following using the terms listed. -Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

Census data are _ and _ data for marketing researchers.

Marketing creates people,time,place,and ownership utility.

Marketing success depends not on the four individual strategies but on their successful combination.

Define external data and how this helps companies.

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the _____ era.

Explain the three segmentation methods used by firms that offer business products.

A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating _____ utility.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 11: Customer-Driven Marketing

Complete the following using the terms listed. -_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

An example of secondary data is an interview with 500 reliable consumers.

One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public scrutiny.

Personal and interpersonal influences are strongest in only the early steps of the consumer behavior process.

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

In the exchange process,as long as one party offers something of value,perceived needs are met.

Explain how a company might decide on a marketing mix for an international company.

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

Customers,suppliers,and employees alike benefit from relationship marketing.

Pricing strategy decisions include package design,brand names,trademarks,and product image.

Amazon.com keeps track of goods its customers have ordered.When a returning customer logs onto Amazon.com,the site creates a list of recommendations based on the customer's purchasing history.Amazon is segmenting the market by _____.

Complete the following using the terms listed. -Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

Census data are _____ and _____ data for marketing researchers.

Marketing creates people,time,place,and ownership utility.

Marketing success depends not on the four individual strategies but on their successful combination.

Define external data and how this helps companies.

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the _____ era.

Explain the three segmentation methods used by firms that offer business products.

A Wisconsin sporting goods store that sells fishing licenses at the start of each sport fishing season is creating _____ utility.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Census data are _ and _ data for marketing researchers.