Exam 10: Enterprise Information Systems

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Database vendors such as Oracle and IBM are also enterprise system vendors.

(True/False)
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Organizations are implementing CRM systems to meet requirements of the Bioterrorism Act and other regulations for accurate record keeping.

(True/False)
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Retaining customers that generate revenues in excess of the costs of customer service,returns,promotional items,and the like are critical;and are the underlying reason for __________.

(Multiple Choice)
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Variability in demand in the supply chain is amplified as orders move up the supply chain.This phenomenon is called __________.

(Multiple Choice)
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Products that are returned make up what is called the __________.

(Multiple Choice)
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Why are ERP systems strategic weapons for food manufacturers?

(Multiple Choice)
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Under Armour Inc. ,the originator of performance apparel,was having had sharp spikes in orders.The company reduced the cost and effort of their order fulfillment process by replacing manual processes with __________ that provide data about resource availability and delivery dates.

(Multiple Choice)
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An ERP interfaces with legacy applications through a(n)__________ layer.

(Essay)
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__________ is the ability to thrive in a changing environment,which can be achieved by streamlining processes for quick response.

(Multiple Choice)
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Which of the following statements about knowledge management systems (KMS)is false?

(Multiple Choice)
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Knowledge management is an important enterprise system for each of the following reasons except:

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CPFR systems generate demand forecasts for a planning period,such as a quarter,month,or week.

(True/False)
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Harrah's Entertainment Inc.treats its customers differently.The more a customer spends in a casino,the more rewards the customer gets.Harrah's analyses customer data and assigns a value to each customer based on the results of __________.

(Multiple Choice)
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According to the loyalty effect,a five percent reduction in customer attrition can improve profits by as much as __________ percent.

(Multiple Choice)
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CRM software enabled Travelocity to analyze clickstream data and discover how customers use their Web site.This information is leveraged to provide meaningful personalized messages in real-time,that is,while customers are using the site.

(True/False)
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The most common solution to supply chain uncertainties is to build inventories or safety stock as insurance,but that can cause the bullwhip effect in the supply chain.

(True/False)
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__________ is a set of data-driven business processes designed to improve the ability to predict and coordinate with supply chain partners.

(Multiple Choice)
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SCM is the software infrastructure that links an enterprise's internal applications and supports its external business processes.

(True/False)
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Which is not a characteristic of CRM?

(Multiple Choice)
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__________ are commercial software packages that integrate business processes,including supply chains,manufacturing,financial,human resources,budgeting,sales,and customer service.

(Multiple Choice)
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