Exam 8: Web 2.0 and Social Media

Much of the world's data is stored in files that are structured so that they can only be read by the __________ that created them.

When automated,scorecards and dashboards are examples of mashups,which are Web 2.0 apps that pull data from multiple sources and display them in one location.

Managers who invest the time to understand and become proficient in new approaches to identifying,communicating and building relationships with customers online will have a tremendous advantage over managers who limit themselves to traditional methods.

Explain why organizations might create private social networks.

Which is not one of the impacts of the use of BlendTec's Integrated Social Media (ISM)strategy?

How are social media influencing business strategies?

In April 2010,Zuckerberg announced Facebook's new initiative called Open Graph.The goal was to connect all the different relationships that exist on the Internet by linking Web sites to Facebook.

The microblogging site __________ is used by businesses as a way of directing traffic to updates on Web sites.

If a company's objective is to increase traffic to its Web page by 5% per month,what metrics should be tracked to evaluate achievement of that objective? If a company's objective is to learn how customers feel about their products,what should it track?

The Web 2.0 attitude and new way of thinking are captured in a list of 95 statements called the __________,whose first thesis is "markets are conversations."

__________ is the mapping and measuring of relationships and flows between people,groups,organizations,computers,or other information or knowledge processing entities.

Currently,most Internet content flows freely through networks maintained by __________ that __________ Net neutrality.

With metadata,the information in these files can be __________ with information describing the nature of the data,where it came from,or how it's arranged.That way it can be read and used by a wide variety of applications.

If a company's objective is to "increase traffic to our Web site by 10 percent," they would determine the relative impact of each social media activity on that objective using a __________ metric.

__________ is a model of problem solving and idea generation that marshals the collective talents of a large group of people.

__________,such as Facebook,represent a special type of virtual community and are now the dominant form of online community.Individual users maintain an identity through their profile,for e.

Business organizations are finding ways to establish a presence on popular SNS sites like Facebook and MySpace so that they can control their customers.

Social networking sites are different from the broader category of online communities in that they rarely allow individuals to control who can access information they post to the site.

While we sometimes talk about __________ as a future evolution,in fact,the new web is already here,but standards for tagging information with metadata labels hasn't gotten very far yet.

The W3C is developing standards for a(n)__________,or ways of describing data so that it can be used by a wide variety of applications.