Exam 9: Social Computing

________ marketing is when companies use social computing tools to obtain feedback from customers.

________ is a social reading platform and writing community in which authors post articles,stories,fiction,and poems,either online or through the mobile app.

Social networks are only useful for active job seekers.

Social computing generates faster and cheaper results than traditional focus groups.

On the web,the first peer-to-peer model was _________.

___ is an economic model based on sharing,swapping,trading,or renting products and services,enabling access over ownership.

Banjo only works as advertised in the United States.

Viral marketing lends itself especially well to social networking.

You can create a profile on LinkedIn for free.

What is collaborative consumption? Describe three collaborative consumption models.Why is collaborative consumption so popular? What are some problems with collaborative consumption models? Do you engage in collaborative consumption (why or why not)?

Filter bubbles guarantee that you will see websites that widely disagree so you can come to an informed decision.

A ___ is a personal website,open to the public,in which the site creator expresses his or her feelings or opinions through a series of chronological entries.

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

________ collects data on its users' future.

________ advertising is a sales pitch that fits into the flow of information being shown.

________ helps stores like Gap promote the season's latest fashion collections.

________ are an example of harnessing collective intelligence.

Teespring keeps production costs low by outsourcing to China.

________ is NOT an example of collaborative consumption.