Exam 11: CRM and SCM

Amazon's recommender system is an example of ________.

Distribution portals are for a company's customers.

Low-end CRM systems are designed for companies like Boeing because they only have a few,large customers.

________ is critical to Amazon's success.

The Caribou Coffee case is an example of ________.

The ________ release is a good example of a company that can maintain ultra-high-quality standards in the face of unknown demand and supply chain strain.

The pull model is also called ________ which means the production process begins with a ________.

EDI decreases _________.

The Royal Bank of Scotland's bot,called Luvo,_________.

________ refers to erratic shifts in orders up and down the supply chain.

Which of the following is FALSE of the Apple Watch release in April 2015?

________ is a disadvantage of EDI.

________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service.

Winning back a customer who has switched to a competitor is vastly more expensive than keeping that customer satisfied in the first place.

Which of the following is NOT a reason Priceline.com moved to a new customer contact center?

Persuasive technologies are designed to manipulate consumers.

Persuasive technologies only benefit the companies that use them and create harmful consumer habits.

Operational CRM systems support __________-office business processes.

In the ________ component of SCM,supply chain managers schedule the activities necessary for production,testing,packaging,and preparation for delivery.

The pull model is also known as ________ which is closely aligned with mass ________.