Exam 2: Operations and Supply Chain Strategy

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The four elements that form the heart of operations strategy include:

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D

An example under the capacity area of strategic decisions in operations would be:

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B

Think of an example of any manufacturing (e.g.,3M)or service (e.g.,Southwest Airlines)firm.Briefly discuss in your own words the operations mission,order winner,order qualifiers and distinctive competence of the chosen firm(s).

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Southwest Airlines Operations Mission: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth,friendliness,individual pride,and Company Spirit." (adopted from southwestairlines.com)Order Winner: High quality of service provided (fewer customer complaints),Low Price per ticket.Order qualifier: Safe and comfortable travel Distinctive Competence: Quick turnaround times,Point-to-Point Operations (No Hub and Spoke concept),Single Fleet of Airplanes (Boeing 737 aircrafts and hence maintenance is easier).

Another term used for operations objectives is:

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In the product imitator strategy,the order winner is _____ for the customer,while in product innovator strategy,the order winner is ______.

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A decision has been made that suppliers will be chosen based on quality rather than cost.This is an example of which of the following?

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What are five focused initiatives with which a company should start its sustainability journey?

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How do the operations strategic decisions differ for a product imitator strategy versus a product innovator strategy?

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Make or buy is an example of what type of strategic decision?

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At Disney,"Making People Happy" is an example of:

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Strategic decisions are to be made for which of the following decision areas?

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The four common objectives of operations are:

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According to Michael Porter,the generic types of business strategies include:

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Next year's goal is to fill 99% of all orders from stock.This is an example of which of the following?

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A company uses proprietary computer software to offer services that other companies have not been able to emulate.These services have enabled Marketing to enter new markets and have caused new organizational structures to be formed.This is an example of which of the following?

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A global corporation has which of the following characteristics?

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Which of the following statements about operations objectives is NOT true?

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The operation objectives of quality,cost,delivery,and flexibility are:

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A corporate strategy drives the business strategy,which in turn drives the operations strategy in an organization.

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The business strategy can be derived from a firm's distinctive competence that is difficult for competitors to copy or imitate.

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