Exam 6: Consumer Behavior

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?

There are approximately 1 billion people living in India.Only about 200 million of these people earn more than the equivalent of $1,000 per year.According to Maslow's hierarchy,most of the other 800 million Indian consumers are primarily addressing their __________ needs.

Where Caroline grew up,everyone knew everyone else,no one locked their doors,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.

Marketers fear negative word of mouth because when consumers are dissatisfied,they

The three components of an attitude are

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.

A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets.

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley.Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth,powerful ride.To be successful,Harley-Davidson needs to appeal to which type(s)of needs?

Limited problem solving usually relies on

Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore,she has developed a negative attitude toward American brand cars.

Marketers frequently design customer relationship management programs to

Provide two decision-making examples: one of an occasion when a consumer might use a compensatory decision rule,and one when the consumer might use a noncompensatory decision rule.For each,briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice.Be specific.

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to

The greater the discrepancy between a consumer's __________,the greater the consumer's need recognition will be.

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

Determinant attributes are product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.

Which of the following is not an element of the factors affecting consumers' search processes?

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its

Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts.If a site visitor places items into the shopping cart and then leaves the site without making a purchase,several days later Zappos sends a humorous e-mail saying,"Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart.This attention-getting device is designed to improve the site's