Question 1

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

Accepted Answer

The universal set is all the automobiles

Question 2

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Accepted Answer

A)  physiological risk 
B)  social risk 
C)  financial risk 
D)  functional risk 
E)  psychological risk 
A)  physiological risk 
B)  social risk 
C)  financial risk 
D)  functional risk 
E)  psychological risk

Question 3

Generally,people buy one product or service instead of another because they perceive it to be a better value.

Accepted Answer

A) True 
 B)False

Question 4

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the __________ component of Jerry's attitude.

Accepted Answer

A)  social 
B)  affective 
C)  functional 
D)  cognitive 
E)  physiological 
A)  social 
B)  affective 
C)  functional 
D)  cognitive 
E)  physiological

Question 5

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by

Accepted Answer

A)  looking through the internal records of a firm,often found on the company website. 
B)  examining personal memories and knowledge. 
C)  using the Internet to find what other consumers feel about a specific product or service. 
D)  consulting close friends and families before expanding the search to a wider,external group. 
E)  being influenced by advertising. 
A)  looking through the internal records of a firm,often found on the company website. 
B)  examining personal memories and knowledge. 
C)  using the Internet to find what other consumers feel about a specific product or service. 
D)  consulting close friends and families before expanding the search to a wider,external group. 
E)  being influenced by advertising.

Question 6

Natalie and her fiancé Dow are planning their wedding.She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating.Natalie would like to have an informal ceremony on the beach,since that type of wedding has become popular with her friends.Furthermore,Dow is from Thailand and would like to have a monk officiate.Natalie and Dow's wedding decisions are most influenced by

Accepted Answer

A)  impulse,habitual,and limited problem-solving processes. 
B)  functional and psychological profit. 
C)  universal,retrieval,and evoked sets. 
D)  cognitive,affective,and behavioral environments. 
E)  family,reference groups,and culture. 
A)  impulse,habitual,and limited problem-solving processes. 
B)  functional and psychological profit. 
C)  universal,retrieval,and evoked sets. 
D)  cognitive,affective,and behavioral environments. 
E)  family,reference groups,and culture.

Question 7

Alex decides to make a donation to the Autism Research Institute.Which component of Alex's attitude toward autism research does this represent?

Accepted Answer

A)  behavioral component 
B)  affective component 
C)  cognitive component 
D)  affordable component 
E)  connected component 
A)  behavioral component 
B)  affective component 
C)  cognitive component 
D)  affordable component 
E)  connected component

Question 8

Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home.After looking at several houses,they have developed a list of features that are important to them and that are different among the homes they have visited.The features on their list are called

Accepted Answer

A)  an evoked set. 
B)  determinant attributes. 
C)  short lists. 
D)  perceived risk factors. 
E)  trade-off elements. 
A)  an evoked set. 
B)  determinant attributes. 
C)  short lists. 
D)  perceived risk factors. 
E)  trade-off elements.

Question 9

Another name for physiological risk is safety risk.

Accepted Answer

A) True 
 B)False

Question 10

At a convenience store,Brian bought a bag of chips he had never tried before.Driving down the road,Brian opened the bag,took a bite,and realized he had purchased pork rinds by mistake.Being a vegetarian,Brian threw away the chips.Brian felt very little buyer's remorse and soon forgot about the experience.Why?

Accepted Answer

Buyer's remorse or postpurchase cognitiv

Question 11

According to Maslow's Hierarchy of Needs,safety needs are the needs that people first seek to meet.

Accepted Answer

A) True 
 B)False

Question 12

A consumer's external social environment includes

Accepted Answer

A)  impulse,habitual,and limited problem-solving processes. 
B)  functional and psychological needs. 
C)  universal,retrieval,and evoked sets. 
D)  cognitive,affective,and behavioral environments. 
E)  family,reference groups,and culture. 
A)  impulse,habitual,and limited problem-solving processes. 
B)  functional and psychological needs. 
C)  universal,retrieval,and evoked sets. 
D)  cognitive,affective,and behavioral environments. 
E)  family,reference groups,and culture.

Question 13

When Glen is thirsty,he always buys a Coke.Like many consumers,Glen engages in considerable alternative evaluation when buying habitual products like his Coke.

Accepted Answer

A) True 
 B)False

Question 14

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time shopping for a new camera,Martha simply purchased another camera just like her old one.For Martha,the __________ was low.

Accepted Answer

A)  perceived benefit versus perceived cost of search 
B)  locus of control for this decision 
C)  determinant attribute for this decision 
D)  universal set of camera options 
E)  prepurchase dissonance factor 
A)  perceived benefit versus perceived cost of search 
B)  locus of control for this decision 
C)  determinant attribute for this decision 
D)  universal set of camera options 
E)  prepurchase dissonance factor

Question 15

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase.Zappos is trying to improve its

Accepted Answer

A)  conversion rate. 
B)  collection ratio. 
C)  consumer index. 
D)  customer total. 
E)  culture quotient. 
A)  conversion rate. 
B)  collection ratio. 
C)  consumer index. 
D)  customer total. 
E)  culture quotient.

Question 16

Several years ago,BMW produced The Hire,a series of short films that were distributed online.The purpose of the film was to make the BMW brand relevant to young males who,BMW hoped,would become interested in the brand and would be more likely to purchase a BMW in the future.The films were directed by popular action-film directors of that time,and showed the BMW engaging in high-speed chases and other high-adrenaline situations.No actual product information was provided.BMW made it easy for site visitors to share the videos with friends.The films were viewed millions of times,and BMW considered it a highly successful promotion.Of the factors affecting the consumer decision process,which ones were the primary factors this campaign sought to use to affect the consumer decision process of those who watched the films?

Accepted Answer

The films attempted to change consumer a

Question 17

The greater the discrepancy between a consumer's needy state and the desired state,the greater

Accepted Answer

A)  time needed to satisfy the need. 
B)  the effort consumers will invest in searching for alternatives. 
C)  the consumer's need recognition will be. 
D)  the size of the universal set will be. 
E)  the amount of external information search will be needed. 
A)  time needed to satisfy the need. 
B)  the effort consumers will invest in searching for alternatives. 
C)  the consumer's need recognition will be. 
D)  the size of the universal set will be. 
E)  the amount of external information search will be needed.

Question 18

American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort.Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth.The two groups have different

Accepted Answer

A)  lifestyles. 
B)  risk factors. 
C)  perceptions. 
D)  factual norms. 
E)  postpurchase dissonance. 
A)  lifestyles. 
B)  risk factors. 
C)  perceptions. 
D)  factual norms. 
E)  postpurchase dissonance.

Question 19

__________ are the three types of attribute sets.

Accepted Answer

A)  Universal,retrieval,and evoked 
B)  University,relatives,and expression 
C)  United,relations,and exploration 
D)  Urban,random,and exchange 
E)  Unanimity,rule,and express 
A)  Universal,retrieval,and evoked 
B)  University,relatives,and expression 
C)  United,relations,and exploration 
D)  Urban,random,and exchange 
E)  Unanimity,rule,and express

Question 20

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

Accepted Answer

A)  need recognition 
B)  postpurchase evaluation 
C)  information search 
D)  situational analysis 
E)  evaluation of alternatives 
A)  need recognition 
B)  postpurchase evaluation 
C)  information search 
D)  situational analysis 
E)  evaluation of alternatives

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Generally,people buy one product or service instead of another because they perceive it to be a better value.

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the __________ component of Jerry's attitude.

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by

Alex decides to make a donation to the Autism Research Institute.Which component of Alex's attitude toward autism research does this represent?

Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home.After looking at several houses,they have developed a list of features that are important to them and that are different among the homes they have visited.The features on their list are called

Another name for physiological risk is safety risk.

According to Maslow's Hierarchy of Needs,safety needs are the needs that people first seek to meet.

A consumer's external social environment includes

When Glen is thirsty,he always buys a Coke.Like many consumers,Glen engages in considerable alternative evaluation when buying habitual products like his Coke.

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time shopping for a new camera,Martha simply purchased another camera just like her old one.For Martha,the __________ was low.

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase.Zappos is trying to improve its

The greater the discrepancy between a consumer's needy state and the desired state,the greater

American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort.Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth.The two groups have different

__________ are the three types of attribute sets.

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters

Exam 6: Consumer Behavior

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Generally,people buy one product or service instead of another because they perceive it to be a better value.

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the __________ component of Jerry's attitude.

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by

Alex decides to make a donation to the Autism Research Institute.Which component of Alex's attitude toward autism research does this represent?

Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home.After looking at several houses,they have developed a list of features that are important to them and that are different among the homes they have visited.The features on their list are called

Another name for physiological risk is safety risk.

According to Maslow's Hierarchy of Needs,safety needs are the needs that people first seek to meet.

A consumer's external social environment includes

When Glen is thirsty,he always buys a Coke.Like many consumers,Glen engages in considerable alternative evaluation when buying habitual products like his Coke.

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time shopping for a new camera,Martha simply purchased another camera just like her old one.For Martha,the __________ was low.

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase.Zappos is trying to improve its

The greater the discrepancy between a consumer's needy state and the desired state,the greater

American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort.Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth.The two groups have different

__________ are the three types of attribute sets.

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters