Exam 6: Consumer Behavior

André was afraid his new condominium would look shabby to his future in-laws,so he had it painted just before their visit.André was addressing his __________ risk.

Jason usually buys Nike shoes,so when his friend asked him what shoes he should buy,he said Nike without thinking about it.Jason's response was an evoked set.

Define the term postpurchase cognitive dissonance and give an example of when this happened to you.Then explain what the company could have done to lessen your dissonance.

When Roger decides which airline to use to fly from Baltimore to San Diego,he considers the price,number of stops,and frequent-flyer miles he will earn.However,earning frequent-flyer miles is the most important factor for him.Is Roger using a compensatory or noncompensatory decision rule? Explain your reasoning.

Most firms maintain customer complaint services online,in the store,or over the telephone.Firms attempt to respond quickly to complaints,hoping to

Reginald greets his regular customers by name every morning when they come in for coffee.He offers them a taste of anything special he is cooking that day.He has a database with their birthdays,and offers them free meals on their birthdays.Reginald hopes that this attention to his "regulars" will encourage them to

Some websites allow consumers to shop while getting opinions from online friends.Which of the influences on the consumer buying process does this represent?

The text lists five psychological factors that can influence purchase decisions.List and give an example of each.

Marketers particularly want their brands and products to be in consumers' __________ sets.

Using examples,describe the difference between impulse buying and habitual decision making.

The greater the difference between a consumer's unsatisfied need and the desired state,the greater the need recognition will be.

When Dee has business in Denver,she often goes out for a fancy meal.When deciding where to go,the restaurants she usually chooses are the local Thai restaurant and the elegant French restaurant.Do these two restaurants represent her universal,retrieval,or evoked set of choices?

When Brandon decided he needed a new car,he immediately called his old college roommate,who owns a BMW dealership,to ask questions about options and financing.Brandon was searching for information from

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from

Most big box retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy,or make

Dawn flies regularly between Atlanta and Los Angeles.She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent-flyer program).Still,she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule.Dawn uses __________ to decide which airline to fly.

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer.Based on the use of humor in advertising for beer,does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model.

Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n)__________ and influence consumers.

The consumer's level of involvement can lead to two types of buying decisions: __________ and __________.