Exam 6: Consumer Behavior

Americans often equate "bigger" with "better," and prefer larger cars,TV screens,homes,even meals.Researchers suspect that in doing so,we are trying to reduce __________ risk in the consumer decision process.

The consumer decision process model represents

Apple computer users tend to like the company and love its products.Apple has nurtured this __________ component of its customers' attitudes.

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

For which of the following purchases would consumers most likely engage in limited problem solving?

Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top.The three levels in between are

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received.When she moved to a new town,she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut.She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.

Brenda was planning a small dinner party,and had gone to a new specialty food store with coupons she'd found in the food section of the paper.At the store she also found a "buy one,get one free" deal,and a gift offered with the purchase of a particular dessert.She altered the menu as a result of the __________ and ended up spending less than she'd planned.

Jordana is a travel agent.Whenever she sells an expensive vacation package,she encourages the customer to buy travel insurance,which provides reimbursement in case of trip cancellation due to illness or another emergency.Jordana is trying to reduce her customers' __________ risk.

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Tomas,a bank employee,doesn't feel that his coworkers accept him.He decides to dress more casually,as they do,hoping to be accepted.Which level of Maslow's Hierarchy of Needs is Tomas trying to work on?

How does the shopping situation affect consumer behavior,both positively and negatively?

Jordana is buying a laptop computer to take on trips.Although she has looked at several brands,she refuses to buy a computer that weighs more than five pounds.Jordana is basing her decision on

Brenda wants a new car that will be dependable transportation and look good.She wants to satisfy both functional and psychological needs.

When Hakim asked Marta where she wanted to go for lunch,she said Chili's because she went there at least once a week and always liked it.Marta conducted an internal search for information.

In the consumer decision process,we decide how much time and effort to expend searching for information based partly on

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his

Thanh has to decide which college to attend.This is the most important,riskiest,and most expensive decision she has ever made.She will be engaged in

You are shopping for a new car.Using the steps in the consumer decision process,describe what you would do at each step during the purchasing experience.