Exam 6: Consumer Behavior

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases.This is known as the

Assume you are the manager of a resort property that is close to the mountains,to several recreational sites,and to a few luxury restaurants and stores.How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.

Situational factors sometimes override psychological and social factors in the consumer decision process.

Marketers believe that the decision-making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?

For many American consumers,the purchase of a personal computer has shifted from an extended problem-solving decision to a limited problem-solving decision.How does this change the way retail stores should display and sell computers?

Consumers involved in habitual decision making engage in little conscious decision making.

When mountain climbers purchase clothing for scaling Mount Everest,their purchases are primarily addressing __________ needs.