When a Prospect Raises a Price Objection Regarding a Product

Multiple Choice

When a prospect raises a price objection regarding a product, a salesperson should:

A) speak about the brand value of the product's company.
B) cite how the benefits of the product outweigh its cost.
C) assign the prospect to a senior salesperson.
D) immediately start bargaining the price with the prospect.
E) immediately end the sales call.