Validity in the Salesperson Evaluation Method Is Necessary Because It

Multiple Choice

Validity in the salesperson evaluation method is necessary because it ensures that

A) the measurement instruments and evaluation process will be similar throughout the sales organization.
B) the performance evaluation method will be designed to meet the needs of the sales organization.
C) the measures provide accurate assessments of the criteria they are intended to measure.
D) the measures will be stable over time and exhibit internal consistency.
E) the evaluation methods will be capable of detecting differences in the performance of individual salespeople.