To Help Salespeople Allocate Their Selling Time More Effectively and Efficiently

Multiple Choice

To help salespeople allocate their selling time more effectively and efficiently, sales managers can assign priorities to various quotas. For example, a weight of 4 might be assigned to gross margin (GM) , a weight of 2 to sales volume (SV) , and a weight of 1 to service calls (SC) . Then a summary of these three quotas can be used to compare each salesperson's overall performance. Given these weights and the following performance data, which salesperson (Swenson or Rosenkrantz) performed best overall?
% of Quota Achieved

A) Swenson
B) Rosenkrantz
C) both did the same
D) not possible to tell from the data set