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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
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    Which of the Following Is Not One of the Broad
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Which of the Following Is Not One of the Broad

Question 13

Question 13

Multiple Choice

Which of the following is not one of the broad segmentation bases outlined in your text that can be used to segment a market?


A) demand
B) demographic
C) behavioral
D) geographic
E) psychographic

Correct Answer:

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