Multiple Choice
As a tourism marketing tool, television:
A) is usually too expensive for small businesses to use.
B) can often be effectively and economically used by individual businesses by participating in group advertising sponsored by a Chamber of Commerce or a tourist association.
C) is most effectively used when marketing a tourist destination area or a major tourist attraction.
D) all of the above.
E) none of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q3: The maturity stage of a product life
Q4: The basic purpose of market segmentation is
Q5: The difference between a selling and a
Q6: The marketing concept demonstrates, above all other
Q7: How successful are the joint promotional efforts
Q9: A potential market segment has to fulfill
Q10: According to the text, travel literature pieces:<br>A)
Q11: Market segmentation is a process of:<br>A) assembling
Q12: Market segmentation is a process of:<br>A) applying
Q13: What should be kept in mind when