Multiple Choice
A potential market segment has to fulfill all of the following requirements except:
A) it should have a growth potential in the future.
B) one should be able to estimate its size.
C) it should be as small and narrowly defined as possible.
D) it should be reachable.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The basic purpose of market segmentation is
Q5: The difference between a selling and a
Q6: The marketing concept demonstrates, above all other
Q7: How successful are the joint promotional efforts
Q8: As a tourism marketing tool, television:<br>A) is
Q10: According to the text, travel literature pieces:<br>A)
Q11: Market segmentation is a process of:<br>A) assembling
Q12: Market segmentation is a process of:<br>A) applying
Q13: What should be kept in mind when
Q14: Successful marketing of tourism products should:<br>A) focus