Multiple Choice
Market segmentation is a process of:
A) applying the four Ps.
B) cutting up the best markets for public relations.
C) recognizing groups of buyers on the basis of meaningful characteristics.
D) promotion in specific planned installments.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The basic purpose of market segmentation is
Q5: The difference between a selling and a
Q6: The marketing concept demonstrates, above all other
Q7: How successful are the joint promotional efforts
Q8: As a tourism marketing tool, television:<br>A) is
Q9: A potential market segment has to fulfill
Q10: According to the text, travel literature pieces:<br>A)
Q11: Market segmentation is a process of:<br>A) assembling
Q13: What should be kept in mind when
Q14: Successful marketing of tourism products should:<br>A) focus