Multiple Choice
What should be kept in mind when creating publicity policy?
A) the importance of long-range objectives
B) short-range objectives
C) present, immediate objectives
D) short- as well as long-range objectives
E) funds available for publicity
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The basic purpose of market segmentation is
Q5: The difference between a selling and a
Q6: The marketing concept demonstrates, above all other
Q7: How successful are the joint promotional efforts
Q8: As a tourism marketing tool, television:<br>A) is
Q9: A potential market segment has to fulfill
Q10: According to the text, travel literature pieces:<br>A)
Q11: Market segmentation is a process of:<br>A) assembling
Q12: Market segmentation is a process of:<br>A) applying
Q14: Successful marketing of tourism products should:<br>A) focus