Multiple Choice
Market segmentation is a process of:
A) assembling various market segments into a complete market.
B) using segmentation variable in the marketplace.
C) thinking like the customer.
D) identifying groups of customers with similar characteristics.
E) deciding on a specific market and staying with it.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The basic purpose of market segmentation is
Q5: The difference between a selling and a
Q6: The marketing concept demonstrates, above all other
Q7: How successful are the joint promotional efforts
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Q9: A potential market segment has to fulfill
Q10: According to the text, travel literature pieces:<br>A)
Q12: Market segmentation is a process of:<br>A) applying
Q13: What should be kept in mind when
Q14: Successful marketing of tourism products should:<br>A) focus