Multiple Choice
According to the text, travel literature pieces:
A) are nice, but not very effective.
B) are good, but there are better ways to "tell the story."
C) are generally too expensive to be practical.
D) are some of the most effective forms of printed advertising.
E) are easy ways to sell travel.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The basic purpose of market segmentation is
Q5: The difference between a selling and a
Q6: The marketing concept demonstrates, above all other
Q7: How successful are the joint promotional efforts
Q8: As a tourism marketing tool, television:<br>A) is
Q9: A potential market segment has to fulfill
Q11: Market segmentation is a process of:<br>A) assembling
Q12: Market segmentation is a process of:<br>A) applying
Q13: What should be kept in mind when
Q14: Successful marketing of tourism products should:<br>A) focus