Exam 3: Consumer Behavior

Terence doesn't really like grapefruit, but when all of his friends ordered grapefruit martinis, he felt that to be part of the group he needed to order one for himself too. Which situational influence explains Terence's purchase of a grapefruit martini?

Robert needs to buy a ream of printer paper for his old printer. For Robert, the purchase of printer paper requires _____ decision making.

Which situational influence includes an intent or requirement to select, shop for, or obtain information about a general or specific purchase?

Jerri wanted to undertake some remodeling prior to moving in to her new home. She was convinced she must first replace the carpeting because the previous owners smoked. She did not want to buy just any carpeting because she knew carpeting varied as per style and quality. Neither did she want to spend $3,000 for carpeting that had to be replaced in five years. For Jerri, the purchase of the carpeting most likely involved _____ decision making.

14 percent of the American population that is differentiated mainly by having high incomes, is classified as the

_____ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.

For which of the following purchases would a consumer most likely engage in extensive decision making?

Darla considers herself to be an expert on gourmet cuisine, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?

Intensity of anxiety related to dissonance will be greater when which of the following conditions exist?

For which of the following purchases would a consumer be most likely to engage in routine decision making?

_____ is one of the most basic influences on an individual's needs, wants, and behavior, since all facets of life are carried out against the background of the society in which an individual lives.

_____ is the most common type of consumer decision process and the way consumers purchase most packaged goods.

What does cognitive dissonance state?

All of the following are marketing influences on consumer decision making except

The difference in consumer behavior when purchasing a fire protection system for a warehouse full of steel furniture, and when purchasing a fire protection system for a home, full of irreplaceable antiques, can be attributed to which of the following situational influences?

_____ is based on such things as geographic areas, religions, nationalities, ethnic groups, and age.

_____ emphasizes that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

It is important for marketers to devise communications that offer _____, and are placed in media that consumers in the target market are likely to use.

What best describes those factors particular to a time and place of observation that have a demonstrable and systematic effect on current behavior?

For which of the following purchases would a consumer be most likely to engage in limited decision making?