Question 1

The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them, is known as

Accepted Answer

A)  product knowledge. 
B)  market input. 
C)  situational knowledge. 
D)  social knowledge. 
A)  product knowledge. 
B)  market input. 
C)  situational knowledge. 
D)  social knowledge.

Question 2

Since Nadia was bored with her living room furniture, she decided to buy a whole new set. Which situational influence on consumer behavior is described by Nadia's actions?

Accepted Answer

A)  Time 
B)  Task features 
C)  Current conditions 
D)  Physical features 
A)  Time 
B)  Task features 
C)  Current conditions 
D)  Physical features

Question 3

When consumers are seeking low-involvement products, _____ is important.

Accepted Answer

A)  order processing 
B)  order booking 
C)  ready availability 
D)  information about warranty 
A)  order processing 
B)  order booking 
C)  ready availability 
D)  information about warranty

Question 4

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

Accepted Answer

A)  Product knowledge 
B)  Promotion influences 
C)  Product involvement 
D)  Product influences 
A)  Product knowledge 
B)  Promotion influences 
C)  Product involvement 
D)  Product influences

Question 5

The reason that higher prices may not affect consumer buying for some offerings is that

Accepted Answer

A)  most consumers prefer brand names which have higher prices. 
B)  70 percent of the total population looks for quality services and are willing to pay higher prices. 
C)  consumers believe that higher prices indicate higher quality or prestige. 
D)  most consumers are in a position to purchase higher priced goods. 
A)  most consumers prefer brand names which have higher prices. 
B)  70 percent of the total population looks for quality services and are willing to pay higher prices. 
C)  consumers believe that higher prices indicate higher quality or prestige. 
D)  most consumers are in a position to purchase higher priced goods.

Question 6

During her lunch hour, Shelly has to pick up her laundry, buy a new pair of hose, deposit some money in her bank account, pick out a birthday present for her niece, and have a quick lunch. Which situational influence will have the greatest effect on the purchase of the birthday gift?

Accepted Answer

A)  Time 
B)  Task features 
C)  Social features 
D)  Physical features 
A)  Time 
B)  Task features 
C)  Social features 
D)  Physical features

Question 7

Identify the population of American consumers who want to do the right things and buy what is popular.

Accepted Answer

A)  Lower Americans 
B)  Upper Americans 
C)  Working class 
D)  Middle class 
A)  Lower Americans 
B)  Upper Americans 
C)  Working class 
D)  Middle class

Question 8

An article in a local newspaper ranking the facilities of nursing homes in the immediate area on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants would be an example of a(n) _____ source of information.

Accepted Answer

A)  marketing 
B)  social 
C)  experiential 
D)  public 
A)  marketing 
B)  social 
C)  experiential 
D)  public

Question 9

If a previously acceptable product for satisfying the need is remembered, and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n)

Accepted Answer

A)  internal source. 
B)  group source. 
C)  experiential source. 
D)  public source. 
A)  internal source. 
B)  group source. 
C)  experiential source. 
D)  public source.

Question 10

The American middle class are concerned about

Accepted Answer

A)  European travel and club memberships for tennis, golf, and swimming. 
B)  prestigious schooling facilities for their children. 
C)  fashion and buying what experts in the media recommend. 
D)  buying only "value for money" products. 
A)  European travel and club memberships for tennis, golf, and swimming. 
B)  prestigious schooling facilities for their children. 
C)  fashion and buying what experts in the media recommend. 
D)  buying only "value for money" products.

Question 11

Identify the situational influence that makes up the final feature characterizing a situation.

Accepted Answer

A)  Time 
B)  Current conditions 
C)  Task features 
D)  Social features 
A)  Time 
B)  Current conditions 
C)  Task features 
D)  Social features

Question 12

Primary reference groups include

Accepted Answer

A)  college fraternity members. 
B)  office colleagues. 
C)  family and close friends. 
D)  sports groups. 
A)  college fraternity members. 
B)  office colleagues. 
C)  family and close friends. 
D)  sports groups.

Question 13

People present, their characteristics, their apparent roles and interpersonal interactions are relevant examples for this situational influence.

Accepted Answer

A)  Task features 
B)  Time 
C)  Current conditions 
D)  Social features 
A)  Task features 
B)  Time 
C)  Current conditions 
D)  Social features

Question 14

Cultural values are transmitted through all of the following basic organizations except

Accepted Answer

A)  family. 
B)  religious organizations. 
C)  educational institutions. 
D)  financial institutions. 
A)  family. 
B)  religious organizations. 
C)  educational institutions. 
D)  financial institutions.

Question 15

Mass communication, mass transit, and a decline in the influence of religious values have led to a(n)

Accepted Answer

A)  increase in crimes against minorities. 
B)  decreased homogeneity. 
C)  larger mature market. 
D)  decrease in subcultural barriers. 
A)  increase in crimes against minorities. 
B)  decreased homogeneity. 
C)  larger mature market. 
D)  decrease in subcultural barriers.

Question 16

Identify this useful way of classifying and segmenting certain markets as it combines trends in earning power with demands placed on income.

Accepted Answer

A)  Social class 
B)  Ethnicity 
C)  Family life cycle 
D)  Situational influences 
A)  Social class 
B)  Ethnicity 
C)  Family life cycle 
D)  Situational influences

Question 17

The headline for the Rockport shoes ad reads, "I'm comfortable being the greatest that ever was or will be. Be comfortable. Uncompromise. Start with your feet." The ad shows a picture of Muhammad Ali, world famous boxer. In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's

Accepted Answer

A)  physiological need. 
B)  need for esteem. 
C)  safety needs. 
D)  self-actualization needs. 
A)  physiological need. 
B)  need for esteem. 
C)  safety needs. 
D)  self-actualization needs.

Question 18

The group classified as Lower Americans are at times prone to _____ when money is available.

Accepted Answer

A)  instant gratification 
B)  spending on prestige brands 
C)  saving large amounts 
D)  making large investments 
A)  instant gratification 
B)  spending on prestige brands 
C)  saving large amounts 
D)  making large investments

Question 19

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

Accepted Answer

A)  To reduce the possibility of postpurchase dissonance. 
B)  As a part of its ongoing consumer research. 
C)  To reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item. 
D)  To reduce the functional risks consumers perceive to be associated with the purchase of expensive household products. 
A)  To reduce the possibility of postpurchase dissonance. 
B)  As a part of its ongoing consumer research. 
C)  To reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item. 
D)  To reduce the functional risks consumers perceive to be associated with the purchase of expensive household products.

Question 20

The disconfirmation paradigm is used to study consumer prepurchase expectations and

Accepted Answer

A)  consumer behaviors related to the buying process. 
B)  decision-making roles within the purchase process. 
C)  the relationship between product knowledge and product involvement. 
D)  difference between expectations and postpurchase perceptions. 
A)  consumer behaviors related to the buying process. 
B)  decision-making roles within the purchase process. 
C)  the relationship between product knowledge and product involvement. 
D)  difference between expectations and postpurchase perceptions.

The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them, is known as

Since Nadia was bored with her living room furniture, she decided to buy a whole new set. Which situational influence on consumer behavior is described by Nadia's actions?

When consumers are seeking low-involvement products, _____ is important.

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

The reason that higher prices may not affect consumer buying for some offerings is that

During her lunch hour, Shelly has to pick up her laundry, buy a new pair of hose, deposit some money in her bank account, pick out a birthday present for her niece, and have a quick lunch. Which situational influence will have the greatest effect on the purchase of the birthday gift?

Identify the population of American consumers who want to do the right things and buy what is popular.

An article in a local newspaper ranking the facilities of nursing homes in the immediate area on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants would be an example of a(n) _____ source of information.

If a previously acceptable product for satisfying the need is remembered, and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n)

The American middle class are concerned about

Identify the situational influence that makes up the final feature characterizing a situation.

Primary reference groups include

People present, their characteristics, their apparent roles and interpersonal interactions are relevant examples for this situational influence.

Cultural values are transmitted through all of the following basic organizations except

Mass communication, mass transit, and a decline in the influence of religious values have led to a(n)

Identify this useful way of classifying and segmenting certain markets as it combines trends in earning power with demands placed on income.

The group classified as Lower Americans are at times prone to _____ when money is available.

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

The disconfirmation paradigm is used to study consumer prepurchase expectations and

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Filters

Exam 3: Consumer Behavior

The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them, is known as

Since Nadia was bored with her living room furniture, she decided to buy a whole new set. Which situational influence on consumer behavior is described by Nadia's actions?

When consumers are seeking low-involvement products, _____ is important.

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

The reason that higher prices may not affect consumer buying for some offerings is that

During her lunch hour, Shelly has to pick up her laundry, buy a new pair of hose, deposit some money in her bank account, pick out a birthday present for her niece, and have a quick lunch. Which situational influence will have the greatest effect on the purchase of the birthday gift?

Identify the population of American consumers who want to do the right things and buy what is popular.

An article in a local newspaper ranking the facilities of nursing homes in the immediate area on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants would be an example of a(n) _____ source of information.

If a previously acceptable product for satisfying the need is remembered, and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n)

The American middle class are concerned about

Identify the situational influence that makes up the final feature characterizing a situation.

Primary reference groups include

People present, their characteristics, their apparent roles and interpersonal interactions are relevant examples for this situational influence.

Cultural values are transmitted through all of the following basic organizations except

Mass communication, mass transit, and a decline in the influence of religious values have led to a(n)

Identify this useful way of classifying and segmenting certain markets as it combines trends in earning power with demands placed on income.

The group classified as Lower Americans are at times prone to _____ when money is available.

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

The disconfirmation paradigm is used to study consumer prepurchase expectations and

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Filters