Exam 3: Consumer Behavior

Sandra, who wants to buy an exercise machine, sees an advertisement in the local newspaper for a fitness equipment store. She notices that the store showcases the model she wants. This is an example of

In terms of consumption decisions, middle class consumers

Secondary reference groups include

Jerri had just moved her furniture into her new house when she decided her living room sofa looked shabby in its new location. She liked the sofa's color and style, and she felt she should replace it with a similar, but high-end one. Identify the decision making process involved.

A common source of information for purchase decisions coming from communication with other people, such as family, friends, neighbors, and acquaintances is

Which of the following is an example of a marketing influence on consumer behavior?

Social class can provide some useful insights into consumer behavior and is potentially useful

Reference group influence is considered to be stronger for products that are

The behavior of individual members is influenced by social classes which tend to have

Which of the following is not part of the four-step process of information processing?

An emphasis on _____ is one sign of how much more limited and different working-class horizons are socially, psychologically, and geographically compared to those of the middle class.

Deals of 40 to 75 percent off, on merchandise at Kmart stores that were being closed, were widely publicized. This led many consumers who had not shopped at Kmart stores in a long time to return and look for bargains. _____ influences led to these bargain-hunters revisiting Kmart stores.

Which of the following statements about product involvement is true?

This need can be defined as the desire to become more and more what one is, to become everything one is capable of becoming.

The perceived risk literature emphasizes that consumers generally try to _____ in their decision making.

Which situational influence provides additional depth to a description of a situation?

_____ is the single best indicator of social class.

When preparing Thanksgiving dinner, Marissa worried that her parents would disapprove of her having used ready-to-serve pumpkin pies bought from the local grocery store, rather than making her own. In terms of social influences on her behavior, Marissa was most concerned with

What percentage of the U.S. population is comprised of baby boomers?

An ad for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency, 73 percent of people misdial 911." In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's