Question 1

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Accepted Answer

A) capitalist economies 
B) subsistence economies 
C) raw-materials-exporting economies 
D) industrializing economies 
E) industrialized economies 
A) capitalist economies 
B) subsistence economies 
C) raw-materials-exporting economies 
D) industrializing economies 
E) industrialized economies

Question 2

Which of the following is likely to occur during economic downturns?

Accepted Answer

A) People tend to spend more on luxury goods 
B) Consumption of necessary goods decline 
C) Long term credit is available at concessional rates of interest 
D) The purchasing power of the people declines 
E) The level of investment in the economy rises 
A) People tend to spend more on luxury goods 
B) Consumption of necessary goods decline 
C) Long term credit is available at concessional rates of interest 
D) The purchasing power of the people declines 
E) The level of investment in the economy rises

Question 3

Nestle is planning to introduce its new range of breakfast cereals.List the different product levels that it considers while formulating the demand estimates for the new product.

Accepted Answer

The six different product levels that Ne

Question 4

Future Asian retirees are envisaged to be more affluent,active,cosmopolitan,and youthful than their parents.This implies good prospects for marketers of _____________________ and beauty care offerings.

Accepted Answer

A) travel,child care,wealth management 
B) pet care,entertainment,health care,wealth management. 
C) entertainment,health care 
D) travel,wealth management 
E) travel,entertainment,health care,wealth management 
A) travel,child care,wealth management 
B) pet care,entertainment,health care,wealth management. 
C) entertainment,health care 
D) travel,wealth management 
E) travel,entertainment,health care,wealth management

Question 5

The marketer should monitor the following _____________: the pace of change,the opportunities for innovation,varying R&D budgets,and increased regulation.

Accepted Answer

A) trends in fashion 
B) economic trends 
C) social trends 
D) trends in consumerism 
E) trends in technology 
A) trends in fashion 
B) economic trends 
C) social trends 
D) trends in consumerism 
E) trends in technology

Question 6

________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Accepted Answer

A) Sales budget 
B) Market demand 
C) Company demand 
D) Company sales potential 
E) Market potential 
A) Sales budget 
B) Market demand 
C) Company demand 
D) Company sales potential 
E) Market potential

Question 7

Suppose a cotton-textile company wants to estimate the area market potential for its high quality fabrics in Thailand.List the possible steps that the marketers will follow to compute the area market potential.

Accepted Answer

The marketers may follow the following s

Question 8

The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically.

Accepted Answer

A) timeseries analysis 
B) statistical demand analysis 
C) econometric analysis 
D) cost effectiveness analysis 
E) exponential smoothing 
A) timeseries analysis 
B) statistical demand analysis 
C) econometric analysis 
D) cost effectiveness analysis 
E) exponential smoothing

Question 9

Briefly describe the methods of forecasting future demand on the basis of past sales.

Accepted Answer

The methods are: 1)Timeseries analysis,t

Question 10

Demographic developments are often unpredictable.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following consumer environmental segments cares a great deal about the environment,but doesn't seem to have the knowledge or resources to take action?

Accepted Answer

A) not me greens 
B) business first greens 
C) mean greens 
D) go-with-the-flow greens 
E) dream greens 
A) not me greens 
B) business first greens 
C) mean greens 
D) go-with-the-flow greens 
E) dream greens

Question 12

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices,and finally generating shipping and billing documents which are then sent to various departments.

Accepted Answer

A) payroll system 
B) market research process 
C) human resources system 
D) expense cycle 
E) order-to-payment cycle 
A) payroll system 
B) market research process 
C) human resources system 
D) expense cycle 
E) order-to-payment cycle

Question 13

Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Accepted Answer

A) True 
 B)False

Question 14

For which of the following categories of products will demand forecasting be easiest?

Accepted Answer

A) commodities which are in the initial stage of their product life cycles 
B) products which have many close substitutes in the market 
C) goods which are produced in an oligopoly market 
D) products whose sales fluctuate widely 
E) products whose consumers are highly sensitive to change in price 
A) commodities which are in the initial stage of their product life cycles 
B) products which have many close substitutes in the market 
C) goods which are produced in an oligopoly market 
D) products whose sales fluctuate widely 
E) products whose consumers are highly sensitive to change in price

Question 15

The company's marketing information system should be a mix of what managers think they need,what managers really need,and ________.

Accepted Answer

A) what the marketing research department is able to do 
B) what consumers are willing to consume 
C) what the government policies allow 
D) what is acceptable at the industry level 
E) what is economically feasible 
A) what the marketing research department is able to do 
B) what consumers are willing to consume 
C) what the government policies allow 
D) what is acceptable at the industry level 
E) what is economically feasible

Question 16

People vary in their views of society and their consumption patterns often reflect their social attitudes.________ are a major market for movies,music,surfing,and camping.

Accepted Answer

A) Makers 
B) Preservers 
C) Escapers 
D) Changers 
E) Developers 
A) Makers 
B) Preservers 
C) Escapers 
D) Changers 
E) Developers

Question 17

________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

Accepted Answer

A) Sales budget 
B) Market demand 
C) Company demand 
D) Company sales potential 
E) Market potential 
A) Sales budget 
B) Market demand 
C) Company demand 
D) Company sales potential 
E) Market potential

Question 18

What are the various steps a company can take to improve the quality of its marketing intelligence function?

Accepted Answer

The steps are: (1)a company can train an

Question 19

What are the two basic advantages that a company's marketers have in identifying significant changes in the market?

Accepted Answer

The two advantages are: (1)The

Question 20

Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Korean pop fashion influence" in Asia.Explain "megatrend" and indicate why it might be important to your company.

Accepted Answer

Megatrends have been described as large

Exam 3: Gathering Information and Forecasting Demand

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Which of the following is likely to occur during economic downturns?

Nestle is planning to introduce its new range of breakfast cereals.List the different product levels that it considers while formulating the demand estimates for the new product.

Future Asian retirees are envisaged to be more affluent,active,cosmopolitan,and youthful than their parents.This implies good prospects for marketers of _____________________ and beauty care offerings.

The marketer should monitor the following _____________: the pace of change,the opportunities for innovation,varying R&D budgets,and increased regulation.

________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Suppose a cotton-textile company wants to estimate the area market potential for its high quality fabrics in Thailand.List the possible steps that the marketers will follow to compute the area market potential.

The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically.

Briefly describe the methods of forecasting future demand on the basis of past sales.

Demographic developments are often unpredictable.

Which of the following consumer environmental segments cares a great deal about the environment,but doesn't seem to have the knowledge or resources to take action?

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices,and finally generating shipping and billing documents which are then sent to various departments.

Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

For which of the following categories of products will demand forecasting be easiest?

The company's marketing information system should be a mix of what managers think they need,what managers really need,and ________.

People vary in their views of society and their consumption patterns often reflect their social attitudes.________ are a major market for movies,music,surfing,and camping.

________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

What are the various steps a company can take to improve the quality of its marketing intelligence function?

What are the two basic advantages that a company's marketers have in identifying significant changes in the market?

Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Korean pop fashion influence" in Asia.Explain "megatrend" and indicate why it might be important to your company.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

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