Question 1

The graying of the population is affected by another trend,the widespread fall in fertility rates.

Accepted Answer

A) True 
 B)False

Question 2

The ________ market is the set of consumers who are buying the company's product.

Accepted Answer

A) potential 
B) available 
C) target 
D) penetrated 
E) reserve 
A) potential 
B) available 
C) target 
D) penetrated 
E) reserve

Question 3

How does the marketing environment determine the position of the market demand function?

Accepted Answer

During economic prosperity the market de

Question 4

Amazon.com offers an interactive feedback opportunity through which buyers,readers,editors,and others may review all products listed in the site,especially books.This is an example of a(n)________.

Accepted Answer

A) independent customer goods and service review forum 
B) public blog 
C) customer complaint site 
D) combo site offering customer reviews and expert opinions 
E) distributor or sales agent feedback site 
A) independent customer goods and service review forum 
B) public blog 
C) customer complaint site 
D) combo site offering customer reviews and expert opinions 
E) distributor or sales agent feedback site

Question 5

How do the distributors,retailers and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?

Accepted Answer

Since marketing intermediaries

Question 6

Companies can prepare as many as ________ different types of demand estimates.

Accepted Answer

A) 6 
B) 30 
C) 60 
D) 90 
E) 150 
A) 6 
B) 30 
C) 60 
D) 90 
E) 150

Question 7

Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping,hiking,boating,and fishing gear such as boots,tents,backpacks,and accessories.

Accepted Answer

A) True 
 B)False

Question 8

If a company were pursuing a policy of networking externally to gather marketing intelligence,it might collect competitors' ads or look up news stories about competitors.

Accepted Answer

A) True 
 B)False

Question 9

Marketers have little information about how consumption patterns vary across and within countries.

Accepted Answer

A) True 
 B)False

Question 10

Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy.Compute the total market potential for shoes.

Accepted Answer

A) $6,500 million 
B) $5,000 million 
C) $75 billion 
D) $7,500 million 
E) $10,000 million 
A) $6,500 million 
B) $5,000 million 
C) $75 billion 
D) $7,500 million 
E) $10,000 million

Question 11

A growing population does not mean growing markets unless ________.

Accepted Answer

A) the people are under a democratic system of government 
B) there is common ownership of all resources 
C) people have sufficient purchasing power 
D) there is adequate governmental intervention in the market 
E) the government has a budget surplus 
A) the people are under a democratic system of government 
B) there is common ownership of all resources 
C) people have sufficient purchasing power 
D) there is adequate governmental intervention in the market 
E) the government has a budget surplus

Question 12

Environmental regulations enforced by the government adversely affect automobile and steel manufacturing companies.

Accepted Answer

A) True 
 B)False

Question 13

What is a marketing intelligence system? How can marketing intelligence data be collected?

Accepted Answer

A marketing intelligence system is a set

Question 14

The major responsibility for identifying significant marketplace changes falls to the company's marketers.

Accepted Answer

A) True 
 B)False

Question 15

Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following would be the best illustration of a secondary belief or value?

Accepted Answer

A) belief in work 
B) belief in giving to charity 
C) belief in getting married 
D) belief in getting married early 
E) belief in being honest 
A) belief in work 
B) belief in giving to charity 
C) belief in getting married 
D) belief in getting married early 
E) belief in being honest

Question 17

________ projects the next period's sales by combining an average of past sales and the most recent sales,giving more weight to the latter.

Accepted Answer

A) Timeseries analysis 
B) Statistical demand analysis 
C) Econometric analysis 
D) Cost effectiveness analysis 
E) Exponential smoothing 
A) Timeseries analysis 
B) Statistical demand analysis 
C) Econometric analysis 
D) Cost effectiveness analysis 
E) Exponential smoothing

Question 18

Firms find "reverse innovation" advantage by ________.

Accepted Answer

A) introducing a commodity in a developed country and then distributing it globally 
B) introducing a commodity in a developing country and then distributing it in other developing countries 
C) introducing a commodity in a developing country and then distributing it globally 
D) introducing a commodity in a developed country and then distributing it in developing countries 
E) introducing a commodity in a developed country and then distributing it in other developed countries 
A) introducing a commodity in a developed country and then distributing it globally 
B) introducing a commodity in a developing country and then distributing it in other developing countries 
C) introducing a commodity in a developing country and then distributing it globally 
D) introducing a commodity in a developed country and then distributing it in developing countries 
E) introducing a commodity in a developed country and then distributing it in other developed countries

Question 19

Which of the following is true about trends in worldwide population growth?

Accepted Answer

A) Birthrates are on the rise in developed countries. 
B) Overall,the world population growth is declining. 
C) Birthrates are on the rise in developing countries. 
D) Death rates are rising in developing countries. 
E) Population growth is highest in developing countries. 
A) Birthrates are on the rise in developed countries. 
B) Overall,the world population growth is declining. 
C) Birthrates are on the rise in developing countries. 
D) Death rates are rising in developing countries. 
E) Population growth is highest in developing countries.

Question 20

Consumer expenditures are affected by income levels,savings,debt,and credit availability.

Accepted Answer

A) True 
 B)False

Exam 3: Gathering Information and Forecasting Demand

The graying of the population is affected by another trend,the widespread fall in fertility rates.

The ________ market is the set of consumers who are buying the company's product.

How does the marketing environment determine the position of the market demand function?

Amazon.com offers an interactive feedback opportunity through which buyers,readers,editors,and others may review all products listed in the site,especially books.This is an example of a(n)________.

How do the distributors,retailers and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?

Companies can prepare as many as ________ different types of demand estimates.

Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping,hiking,boating,and fishing gear such as boots,tents,backpacks,and accessories.

If a company were pursuing a policy of networking externally to gather marketing intelligence,it might collect competitors' ads or look up news stories about competitors.

Marketers have little information about how consumption patterns vary across and within countries.

Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy.Compute the total market potential for shoes.

A growing population does not mean growing markets unless ________.

Environmental regulations enforced by the government adversely affect automobile and steel manufacturing companies.

What is a marketing intelligence system? How can marketing intelligence data be collected?

The major responsibility for identifying significant marketplace changes falls to the company's marketers.

Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.

Which of the following would be the best illustration of a secondary belief or value?

________ projects the next period's sales by combining an average of past sales and the most recent sales,giving more weight to the latter.

Firms find "reverse innovation" advantage by ________.

Which of the following is true about trends in worldwide population growth?

Consumer expenditures are affected by income levels,savings,debt,and credit availability.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

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