Exam 3: Gathering Information and Forecasting Demand

The distance between the market minimum and the market potential shows the overall ________.

A company's sales potential would be equal to market potential if ________.

Consumers are generally more concerned with environmental issues that are closer to home,such as water pollution in rivers and lakes,than broader issues such as ______________.

________________ recognizes the need to integrate environmental issues into the firm's strategic plans.

The heart of the internal records system is the ________.

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.

An expansible market is unlikely to be affected by the level of industry marketing expenditures.

A ________ is a "large social,economic,political,and technological change that is slow to form,and once in place,influences us for some time-between seven and ten years,or longer."

________ is the maximum sales available to all firms in an industry during a given period,under a given level of industry marketing effort and environmental conditions.

What are the different income-distribution patterns?

The sales goal set for a product line,company division,or sales representative of an organization is called ________.

Population growth is highest in countries and communities that can least afford it.

Trends in the natural environment for marketers to be aware of include the shortage of raw materials,especially water;increased pollution levels;and the changing role of governments.

When old industries fight or ignore new technologies,their businesses decline.Explain.

The U.S.leads the world in annual R&D expenditures while Japan is fast increasing its R&D expenditures in physics,biophysics,and computer science.

Skyline Motors,an automobile manufacturing firm,is planning to introduce its new range of sports cars.It decides to offer a zero percent financing to the buyers.Skyline can save its mailing expenses by sending the offer only to its high-scoring customers instead of sending it to every customer in its database.Mention the factors according to which it may rank the customers in its database.

Companies can practice targeted marketing by using ________ records of Web site usage stored on personal browsers.

The competitive intelligence function works best when it is loosely coordinated with the decision-making process.

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools,churches,businesses,and governments;they are very difficult to change.

Suppose Concrete Express,a cement manufacturing firm,finds that its sales have increased by 3 percent this year,while industry sales have increased by 5 percent.This implies that ________.