Exam 3: Gathering Information and Forecasting Demand

Few consumers actually delete cookies frequently.When customers do not delete cookies,they expect customized marketing appeals and deals.

Companies assume that the lower the product-penetration percentage,the lower will be the market potential.

The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.

The consumer environmental segment termed ________ holds the view that the environment is not a huge concern and that business and industry is doing its part to help.This may explain why they don't feel the need to take action themselves-even as they cite lots of barriers to doing so.They are also the largest consumer environmental segment.

Why is it necessary for firms to execute the steps of the order-to-payment cycle quickly and accurately?

Within each ethnic group are consumers who are quite different from each other.

The ________ market is the part of the qualified available market the company decides to pursue.

Governments have reduced their agencies' powers to investigate and ban potentially unsafe products.

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

The ________ market is the set of consumers with an adequate interest,income,and access to a particular offer.

Discuss the impact of tougher environmental regulations on businesses,citing examples whenever possible.Also,point out opportunities,if any,presented by these regulations.

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

A ________ is "unpredictable,short-lived,and without social,economic,and political significance."

Suppose,the Indian government prohibits the sale of cigarettes to people below 20 years of age.Who are likely to comprise the qualified available market for Dunhill,a manufacturer of herbal cigarettes in India?

Suppose the brand development index of a detergent manufactured by P&G is 90 in Singapore and that in India is 48.Compare the marketing opportunity of the detergent in the two countries.

Suppose Redbus,a player in the small car market is planning to launch its new range of hybrid cars.It decides to estimate the future demand for its new car before launching it in the market.If interviewing consumers is not practical,what alternative technique might it resort to?

Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.

Households comprising of single,separated,widowed,and divorced individuals generally demand larger apartments,and expensive appliances,furniture,and furnishings.

What can you infer if the market-penetration index is low?

Novamalt Asia,a manufacturer of health drinks,plans to introduce its new range of woman health drinks into the market.It involves a specialized marketing research firm to forecast the sales of this product.The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts.Which of the following information bases is being used by the research firm in this scenario?