Exam 3: Gathering Information and Forecasting Demand

In China,as many as six adults - parents,grandparents,great-grandparents,and aunts and uncles - may be indulging the whims of each child.This is known as the _____________.

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,AsiaMade allows sales executives to have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

When the government of any country restricts the sale of a particular commodity to certain groups-for example,restricting sales of alcohol to individuals above the age of 21-the eligible consumers who have income,interest,access and qualification constitute the ________.

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions,making them very difficult to change by marketers.

A new market opportunity generally guarantees success,if the new product is technically feasible.

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

Two major methods of computing area market potential are market build-up method and multiple factor-index method.Which of these methods will Nexus Enterprises,a manufacturer of auto parts implement to estimate its market potential?

The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.