Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics
Exam 1: Welcome to the World of Marketing150 Questions
Exam 2: Global, ethical, and Sustainable Marketing150 Questions
Exam 3: Strategic Market Planning150 Questions
Exam 4: Market Research148 Questions
Exam 5: Marketing Analytics: Welcome to the Era of Big Data135 Questions
Exam 6: Understand Consumer and Business Markets154 Questions
Exam 7: Segmentation,target Marketing,and Positioning150 Questions
Exam 8: Innovation and New Product Development150 Questions
Exam 9: Product II: Product Strategy,branding,and Product Management150 Questions
Exam 10: Price: What Is the Value Proposition Worth148 Questions
Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics149 Questions
Exam 12: Delivering the Customer Experience: Bricks and Clicks161 Questions
Exam 13: Promotion I: Advertising and Sales Promotion160 Questions
Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations155 Questions
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Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical,Inc. ,which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical,Inc.is an example of which of the following?
(Multiple Choice)
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A corporate VMS has the advantage of controlling the entire distribution chain under ________.
(Multiple Choice)
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Which of the following figures is needed to calculate inventory turnover?
(Multiple Choice)
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Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?
(Multiple Choice)
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What are some advantages of a farmer selling strawberries grown on his farm directly to consumers instead of using channel intermediaries?
(Essay)
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Which of the following statements about business-to-business channels is true?
(Multiple Choice)
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Which of the following modes of transportation would most likely be used to quickly haul lettuce from California,where it was grown,to markets in Nevada?
(Multiple Choice)
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Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.
(Multiple Choice)
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Traditional record labels are now able to control the online distribution piracy problems that had plagued the music industry in the past.
(True/False)
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When Sherwin-Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.
(True/False)
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Which type of distribution is used when the producer wants to place its products with more than one,but fewer than all,of the intermediaries who are willing to carry its products?
(Multiple Choice)
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Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical,Inc. ,then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical,Inc.took title to the pool chemicals but never actually took possession of them.Chemical,Inc.is an example of a ________.
(Multiple Choice)
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A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n)________.
(Multiple Choice)
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A U.S.wool producer that wants to export its product to Europe could use a selling agent or a merchandise broker.
(True/False)
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Explain why inventory control has such a major impact on the costs of logistics.
(Essay)
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Which of the following is true about sales branches,sales offices,and manufacturers' showrooms?
(Multiple Choice)
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In a conventional marketing system,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.
(True/False)
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The supply chain only includes components dealing with the flow of materials internal to the firm.
(True/False)
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To a producer of goods,a greater number of channel levels means ________.
(Multiple Choice)
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