Question 1

The fastest and most expensive mode of transportation is ________.

Accepted Answer

A) railroads 
B) water 
C) the Internet 
D) pipeline 
E) air 
A) railroads 
B) water 
C) the Internet 
D) pipeline 
E) air

Question 2

What are the three major types of vertical marketing systems?

Accepted Answer

A) corporate,contractual,and chain 
B) contractual,corporate,and independent 
C) corporate,contractual,and administered 
D) administered,independent,and franchised 
E) corporate,franchised,and task 
A) corporate,contractual,and chain 
B) contractual,corporate,and independent 
C) corporate,contractual,and administered 
D) administered,independent,and franchised 
E) corporate,franchised,and task

Question 3

A ________ brings buyers and sellers together and facilitates transactions,typically charging a fee after a transaction is completed.

Accepted Answer

A) cash-and-carry wholesaler 
B) broker 
C) retailer 
D) wholesaler 
E) commission merchant 
A) cash-and-carry wholesaler 
B) broker 
C) retailer 
D) wholesaler 
E) commission merchant

Question 4

Which of the following is an example of a dual distribution system?

Accepted Answer

A) Walmart locating in several countries 
B) J)C.Penney's catalog and retail store sales 
C) Avon's door-to-door distribution 
D) Starbucks located inside a bookstore 
E) a hotel providing guest privileges at a nearby health spa 
A) Walmart locating in several countries 
B) J)C.Penney's catalog and retail store sales 
C) Avon's door-to-door distribution 
D) Starbucks located inside a bookstore 
E) a hotel providing guest privileges at a nearby health spa

Question 5

Which stage of activity in logistics involves shipping the product out to customers?

Accepted Answer

A) inbound logistics 
B) operations 
C) outbound logistics 
D) reverse logistics 
E) services 
A) inbound logistics 
B) operations 
C) outbound logistics 
D) reverse logistics 
E) services

Question 6

Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?

Accepted Answer

A) sales offices 
B) sales branches 
C) manufacturers' showrooms 
D) manufacturers' offices 
E) merchandise brokerages 
A) sales offices 
B) sales branches 
C) manufacturers' showrooms 
D) manufacturers' offices 
E) merchandise brokerages

Question 7

Ed Barney owns a chain of small gift shops.Before buying merchandise to carry in his store,Barney can visit a ________ where he can examine a manufacturer's products before he stocks his stores.

Accepted Answer

A) sales office 
B) manufacturer's showroom 
C) commission merchandise mart 
D) merchandise brokerage 
E) manufacturer's office 
A) sales office 
B) manufacturer's showroom 
C) commission merchandise mart 
D) merchandise brokerage 
E) manufacturer's office

Question 8

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers.This process is called ________.

Accepted Answer

A) creating assortments 
B) breaking bulk 
C) third-party logistics 
D) order processing 
E) inventory control 
A) creating assortments 
B) breaking bulk 
C) third-party logistics 
D) order processing 
E) inventory control

Question 9

Channel members can help producers by identifying customer complaints,customer preferences,and new competitors in the market.These are all examples of the ________ function of channel intermediaries.

Accepted Answer

A) communication 
B) marketing 
C) promotional 
D) transaction 
E) management 
A) communication 
B) marketing 
C) promotional 
D) transaction 
E) management

Question 10

Drop shippers do all of the following EXCEPT which of the following?

Accepted Answer

A) take title to the merchandise 
B) take actual possession of the merchandise 
C) take orders from retailers and industry buyers 
D) bill retailers and industry buyers 
E) assume the same risks as other types of limited-service merchant wholesalers 
A) take title to the merchandise 
B) take actual possession of the merchandise 
C) take orders from retailers and industry buyers 
D) bill retailers and industry buyers 
E) assume the same risks as other types of limited-service merchant wholesalers

Question 11

Tiffany & Co jewelry can only be found in a very limited number of intermediaries.This is an example of ________ distribution.

Accepted Answer

A) exclusive 
B) intensive 
C) independent 
D) quality 
E) high-end 
A) exclusive 
B) intensive 
C) independent 
D) quality 
E) high-end

Question 12

A brand of variety stores is part of a wholesaler-sponsored voluntary chain.This means these retailers are members of a(n)________ vertical marketing system (VMS).

Accepted Answer

A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual 
A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual

Question 13

How do channel members add value to a distribution channel?

Accepted Answer

Intermediaries reduce the amount of work

Question 14

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand-dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as ________.

Accepted Answer

A) indirect 
B) direct 
C) logistic 
D) reverse 
E) inbound 
A) indirect 
B) direct 
C) logistic 
D) reverse 
E) inbound

Question 15

A selective distribution strategy is most suitable for which consumer product category?

Accepted Answer

A) convenience goods 
B) unsought goods 
C) shopping products 
D) luxury products 
E) materials and supplies 
A) convenience goods 
B) unsought goods 
C) shopping products 
D) luxury products 
E) materials and supplies

Question 16

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands,no more and no less?

Accepted Answer

A) materials handling 
B) inventory control 
C) supply chain supervision 
D) order processing 
E) distribution implementation 
A) materials handling 
B) inventory control 
C) supply chain supervision 
D) order processing 
E) distribution implementation

Question 17

During ________ the company receives materials it needs to manufacture its products.

Accepted Answer

A) inbound logistics 
B) operations 
C) outbound logistics 
D) marketing and sales 
E) service 
A) inbound logistics 
B) operations 
C) outbound logistics 
D) marketing and sales 
E) service

Question 18

Railroads are best for carrying coal,iron ore,grain,and lumber over long distances.

Accepted Answer

A) True 
 B)False

Question 19

Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following integrates information from across the company in order to automate order processing?

Accepted Answer

A) just-in-time inventory techniques (JIT) 
B) radio frequency identification (RFI
D)  
C) vertical marketing system (VMS) 
D) horizontal marketing system 
E) enterprise resource planning system (ERP) 
A) just-in-time inventory techniques (JIT) 
B) radio frequency identification (RFI
D)  
C) vertical marketing system (VMS) 
D) horizontal marketing system 
E) enterprise resource planning system (ERP)

The fastest and most expensive mode of transportation is ________.

What are the three major types of vertical marketing systems?

A ________ brings buyers and sellers together and facilitates transactions,typically charging a fee after a transaction is completed.

Which of the following is an example of a dual distribution system?

Which stage of activity in logistics involves shipping the product out to customers?

Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?

Ed Barney owns a chain of small gift shops.Before buying merchandise to carry in his store,Barney can visit a ________ where he can examine a manufacturer's products before he stocks his stores.

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers.This process is called ________.

Channel members can help producers by identifying customer complaints,customer preferences,and new competitors in the market.These are all examples of the ________ function of channel intermediaries.

Drop shippers do all of the following EXCEPT which of the following?

Tiffany & Co jewelry can only be found in a very limited number of intermediaries.This is an example of ________ distribution.

A brand of variety stores is part of a wholesaler-sponsored voluntary chain.This means these retailers are members of a(n)________ vertical marketing system (VMS).

How do channel members add value to a distribution channel?

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand-dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as ________.

A selective distribution strategy is most suitable for which consumer product category?

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands,no more and no less?

During ________ the company receives materials it needs to manufacture its products.

Railroads are best for carrying coal,iron ore,grain,and lumber over long distances.

Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories.

Which of the following integrates information from across the company in order to automate order processing?

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

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Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

The fastest and most expensive mode of transportation is ________.

What are the three major types of vertical marketing systems?

A ________ brings buyers and sellers together and facilitates transactions,typically charging a fee after a transaction is completed.

Which of the following is an example of a dual distribution system?

Which stage of activity in logistics involves shipping the product out to customers?

Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?

Ed Barney owns a chain of small gift shops.Before buying merchandise to carry in his store,Barney can visit a ________ where he can examine a manufacturer's products before he stocks his stores.

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers.This process is called ________.

Channel members can help producers by identifying customer complaints,customer preferences,and new competitors in the market.These are all examples of the ________ function of channel intermediaries.

Drop shippers do all of the following EXCEPT which of the following?

Tiffany & Co jewelry can only be found in a very limited number of intermediaries.This is an example of ________ distribution.

A brand of variety stores is part of a wholesaler-sponsored voluntary chain.This means these retailers are members of a(n)________ vertical marketing system (VMS).

How do channel members add value to a distribution channel?

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand-dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as ________.

A selective distribution strategy is most suitable for which consumer product category?

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands,no more and no less?

During ________ the company receives materials it needs to manufacture its products.

Railroads are best for carrying coal,iron ore,grain,and lumber over long distances.

Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories.

Which of the following integrates information from across the company in order to automate order processing?

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters