Question 1

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Accepted Answer

A conventional distribution channel cons

Question 2

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Accepted Answer

A) have greater capacity 
B) store goods for longer periods 
C) perform other functions,such as breaking bulk 
D) primarily be owned by the manufacturer 
E) be automated 
A) have greater capacity 
B) store goods for longer periods 
C) perform other functions,such as breaking bulk 
D) primarily be owned by the manufacturer 
E) be automated

Question 3

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Accepted Answer

A) a horizontal marketing system 
B) an administered vertical marketing system 
C) a corporate vertical marketing system 
D) a conventional marketing system 
E) a multiple distribution system 
A) a horizontal marketing system 
B) an administered vertical marketing system 
C) a corporate vertical marketing system 
D) a conventional marketing system 
E) a multiple distribution system

Question 4

Describe the three sources of power for a channel captain.

Accepted Answer

There are three potential sources of pow

Question 5

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

Accepted Answer

A) set the prices of the merchandise they sell 
B) take title to the merchandise they sell 
C) suffer financial losses if the merchandise they sell is damaged or stolen 
D) offer marketing assistance or delivery for the products they sell 
E) use their own sales force 
A) set the prices of the merchandise they sell 
B) take title to the merchandise they sell 
C) suffer financial losses if the merchandise they sell is damaged or stolen 
D) offer marketing assistance or delivery for the products they sell 
E) use their own sales force

Question 6

The first step in planning a channel strategy is to determine what markets need to be reached.

Accepted Answer

A) True 
 B)False

Question 7

An environmental analysis is an important step in distribution planning.

Accepted Answer

A) True 
 B)False

Question 8

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Accepted Answer

A) cash-and-carry wholesaler 
B) drop shipper 
C) rack jobber 
D) selling agent 
E) commission merchant 
A) cash-and-carry wholesaler 
B) drop shipper 
C) rack jobber 
D) selling agent 
E) commission merchant

Question 9

Through the practice of insourcing,a company brings in an external company to run its ________.

Accepted Answer

A) human resource management 
B) nonessential operations 
C) essential operations 
D) value proposition 
E) facilitating functions 
A) human resource management 
B) nonessential operations 
C) essential operations 
D) value proposition 
E) facilitating functions

Question 10

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Accepted Answer

A) dependability 
B) cost 
C) accessibility 
D) responsiveness 
E) traceability 
A) dependability 
B) cost 
C) accessibility 
D) responsiveness 
E) traceability

Question 11

Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate,food,and used equipment in which there are a lot of small buyers and sellers?

Accepted Answer

A) manufacturers' agents 
B) selling agents 
C) commission merchants 
D) merchandise brokers 
E) sale mediators 
A) manufacturers' agents 
B) selling agents 
C) commission merchants 
D) merchandise brokers 
E) sale mediators

Question 12

Which of the following statements about a vertical marketing system (VMS)is true?

Accepted Answer

A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C) The three types of vertical marketing systems are independent,conventional,and customized. 
D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E) Conventional marketing systems are more efficient than vertical marketing systems. 
A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C) The three types of vertical marketing systems are independent,conventional,and customized. 
D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E) Conventional marketing systems are more efficient than vertical marketing systems.

Question 13

Which of the following is the process of designing,managing,and improving the movement of products through the supply chain?

Accepted Answer

A) logistics 
B) warehousing 
C) materials handling 
D) inventory management 
E) distribution strategy 
A) logistics 
B) warehousing 
C) materials handling 
D) inventory management 
E) distribution strategy

Question 14

A channel consisting of one or more independent producers,wholesalers,or retailers,each seeking to maximize its own profits with little concern for other channel members,is a(n)________.

Accepted Answer

A) independent vertical marketing system 
B) conventional marketing system 
C) independent channel 
D) corporate vertical marketing system 
E) administered vertical marketing system 
A) independent vertical marketing system 
B) conventional marketing system 
C) independent channel 
D) corporate vertical marketing system 
E) administered vertical marketing system

Question 15

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza-Hut and Taco Bell.This is an example of a(n)________ marketing system.

Accepted Answer

A) administered 
B) conventional 
C) cooperative 
D) vertical 
E) horizontal 
A) administered 
B) conventional 
C) cooperative 
D) vertical 
E) horizontal

Question 16

Channels that contain intermediaries are indirect.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT a true statement about conventional marketing systems?

Accepted Answer

A) Conventional marketing systems are multilevel distribution channels. 
B) Most conventional marketing systems are highly successful. 
C) Members of conventional marketing systems work independently of one another. 
D) Members of conventional marketing systems do not work toward the same broad goals. 
E) Relationships between members of conventional marketing systems are limited to simply buying and selling from one another. 
A) Conventional marketing systems are multilevel distribution channels. 
B) Most conventional marketing systems are highly successful. 
C) Members of conventional marketing systems work independently of one another. 
D) Members of conventional marketing systems do not work toward the same broad goals. 
E) Relationships between members of conventional marketing systems are limited to simply buying and selling from one another.

Question 18

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk-in discounted consumer produce outlet.Always Fresh is now using a dual distribution system.

Accepted Answer

A) True 
 B)False

Question 19

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Accepted Answer

A) interdependent intermediaries 
B) dependent intermediaries 
C) independent intermediaries 
D) wholesalers 
E) retail outlets 
A) interdependent intermediaries 
B) dependent intermediaries 
C) independent intermediaries 
D) wholesalers 
E) retail outlets

Question 20

In business-to-business channels,the functions of a merchant wholesaler are performed by a(n)________.

Accepted Answer

A) sales office 
B) commission merchant 
C) merchant broker 
D) business retailer 
E) industrial distributor 
A) sales office 
B) commission merchant 
C) merchant broker 
D) business retailer 
E) industrial distributor

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Describe the three sources of power for a channel captain.

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

The first step in planning a channel strategy is to determine what markets need to be reached.

An environmental analysis is an important step in distribution planning.

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Through the practice of insourcing,a company brings in an external company to run its ________.

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate,food,and used equipment in which there are a lot of small buyers and sellers?

Which of the following statements about a vertical marketing system (VMS)is true?

Which of the following is the process of designing,managing,and improving the movement of products through the supply chain?

A channel consisting of one or more independent producers,wholesalers,or retailers,each seeking to maximize its own profits with little concern for other channel members,is a(n)________.

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza-Hut and Taco Bell.This is an example of a(n)________ marketing system.

Channels that contain intermediaries are indirect.

Which of the following is NOT a true statement about conventional marketing systems?

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk-in discounted consumer produce outlet.Always Fresh is now using a dual distribution system.

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

In business-to-business channels,the functions of a merchant wholesaler are performed by a(n)________.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

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Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Describe the three sources of power for a channel captain.

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

The first step in planning a channel strategy is to determine what markets need to be reached.

An environmental analysis is an important step in distribution planning.

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case.Which type of wholesaler is likely to best serve you?

Through the practice of insourcing,a company brings in an external company to run its ________.

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate,food,and used equipment in which there are a lot of small buyers and sellers?

Which of the following statements about a vertical marketing system (VMS)is true?

Which of the following is the process of designing,managing,and improving the movement of products through the supply chain?

A channel consisting of one or more independent producers,wholesalers,or retailers,each seeking to maximize its own profits with little concern for other channel members,is a(n)________.

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza-Hut and Taco Bell.This is an example of a(n)________ marketing system.

Channels that contain intermediaries are indirect.

Which of the following is NOT a true statement about conventional marketing systems?

Always Fresh Produce Company has a route selling to more than 100 groceries,schools,and restaurants at wholesale prices.Last week the owners opened up a walk-in discounted consumer produce outlet.Always Fresh is now using a dual distribution system.

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

In business-to-business channels,the functions of a merchant wholesaler are performed by a(n)________.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters