Question 1

Marketing logistics involves which of the following types of distribution flows?

Accepted Answer

A) outbound and inbound only 
B) outbound,inbound,and reverse 
C) outbound and reverse only 
D) inbound and reverse only 
E) outbound only 
A) outbound and inbound only 
B) outbound,inbound,and reverse 
C) outbound and reverse only 
D) inbound and reverse only 
E) outbound only

Question 2

Which of the following statements about merchandise brokers is true?

Accepted Answer

A) Brokers are paid salaries by the manufacturers for whom they work. 
B) Brokers never take title to the merchandise they sell. 
C) Brokers work for manufacturer-owned intermediaries. 
D) Brokers typically represent sellers on an ongoing basis. 
E) Brokers work in industries with only a few,very large buyers and sellers. 
A) Brokers are paid salaries by the manufacturers for whom they work. 
B) Brokers never take title to the merchandise they sell. 
C) Brokers work for manufacturer-owned intermediaries. 
D) Brokers typically represent sellers on an ongoing basis. 
E) Brokers work in industries with only a few,very large buyers and sellers.

Question 3

The producer and the final consumer are part of every type of channel of distribution.

Accepted Answer

A) True 
 B)False

Question 4

At some catalog retailers,employees on roller skates called pickers are handed a printout of the products a customer wants,and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in ________.

Accepted Answer

A) enterprise resource planning 
B) transportation 
C) materials handling 
D) warehousing 
E) inventory control 
A) enterprise resource planning 
B) transportation 
C) materials handling 
D) warehousing 
E) inventory control

Question 5

Due to the success of the Internet,few producers sell through intermediaries today.

Accepted Answer

A) True 
 B)False

Question 6

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

Accepted Answer

Hybrid marketing systems use a number of

Question 7

A franchise organization is a type of contractual VMS.

Accepted Answer

A) True 
 B)False

Question 8

How would the Internet most likely affect the distribution channel of an artisan who makes handmade dolls that had previously been sold only at craft shows?

Accepted Answer

The Internet has become an important pla

Question 9

Mail-order wholesalers are associated with all of the following EXCEPT which one?

Accepted Answer

A) selling products to small retailers and other industrial customers 
B) selling products to retailers in remote locations 
C) allowing shipment prior to receiving payment 
D) carrying products in inventory 
E) selling through catalogs 
A) selling products to small retailers and other industrial customers 
B) selling products to retailers in remote locations 
C) allowing shipment prior to receiving payment 
D) carrying products in inventory 
E) selling through catalogs

Question 10

A firm that brings in outside companies to accomplish supply chain activities is using ________.

Accepted Answer

A) insourcing 
B) outsourcing 
C) crowdsourcing 
D) intensive distribution 
E) exclusive distribution 
A) insourcing 
B) outsourcing 
C) crowdsourcing 
D) intensive distribution 
E) exclusive distribution

Question 11

What are the similarities and differences between manufacturers' agents and selling agents?

Accepted Answer

Manufacturers' agents are independent sa

Question 12

It is most accurate to say that channels of distribution provide which of the following?

Accepted Answer

A) time,place,and ownership utility 
B) promotion,product,and place utility 
C) time,place,and form utility 
D) promotion and form utility 
E) time and promotion utility 
A) time,place,and ownership utility 
B) promotion,product,and place utility 
C) time,place,and form utility 
D) promotion and form utility 
E) time and promotion utility

Question 13

A retailer cooperative is a form of a(n)________ vertical marketing system (VMS).

Accepted Answer

A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual 
A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual

Question 14

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

Accepted Answer

A) True 
 B)False

Question 15

Which type of vertical marketing system (VMS)gives an organization more control over both supply sources and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

Accepted Answer

A) administered 
B) contractual 
C) conventional 
D) corporate 
E) horizontal 
A) administered 
B) contractual 
C) conventional 
D) corporate 
E) horizontal

Question 16

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

Accepted Answer

A) True 
 B)False

Question 17

How can a firm benefit from participating in a horizontal marketing system?

Accepted Answer

Two or more companies at one level may j

Question 18

What types of products are intensively distributed?

Accepted Answer

These products must be availab

Question 19

Which group of independent intermediaries can be divided into the two broad types of full-service and limited-service?

Accepted Answer

A) brokers 
B) agents 
C) sales branches 
D) specialty wholesalers 
E) merchant wholesalers 
A) brokers 
B) agents 
C) sales branches 
D) specialty wholesalers 
E) merchant wholesalers

Question 20

Chewing gum is stocked in many outlets in the same market or community;in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.

Accepted Answer

A) exclusive 
B) selective 
C) dual 
D) intensive 
E) disintermediated 
A) exclusive 
B) selective 
C) dual 
D) intensive 
E) disintermediated

Marketing logistics involves which of the following types of distribution flows?

Which of the following statements about merchandise brokers is true?

The producer and the final consumer are part of every type of channel of distribution.

At some catalog retailers,employees on roller skates called pickers are handed a printout of the products a customer wants,and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in ________.

Due to the success of the Internet,few producers sell through intermediaries today.

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

A franchise organization is a type of contractual VMS.

How would the Internet most likely affect the distribution channel of an artisan who makes handmade dolls that had previously been sold only at craft shows?

Mail-order wholesalers are associated with all of the following EXCEPT which one?

A firm that brings in outside companies to accomplish supply chain activities is using ________.

What are the similarities and differences between manufacturers' agents and selling agents?

It is most accurate to say that channels of distribution provide which of the following?

A retailer cooperative is a form of a(n)________ vertical marketing system (VMS).

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

Which type of vertical marketing system (VMS)gives an organization more control over both supply sources and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

How can a firm benefit from participating in a horizontal marketing system?

What types of products are intensively distributed?

Which group of independent intermediaries can be divided into the two broad types of full-service and limited-service?

Chewing gum is stocked in many outlets in the same market or community;in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

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Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Marketing logistics involves which of the following types of distribution flows?

Which of the following statements about merchandise brokers is true?

The producer and the final consumer are part of every type of channel of distribution.

At some catalog retailers,employees on roller skates called pickers are handed a printout of the products a customer wants,and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in ________.

Due to the success of the Internet,few producers sell through intermediaries today.

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

A franchise organization is a type of contractual VMS.

How would the Internet most likely affect the distribution channel of an artisan who makes handmade dolls that had previously been sold only at craft shows?

Mail-order wholesalers are associated with all of the following EXCEPT which one?

A firm that brings in outside companies to accomplish supply chain activities is using ________.

What are the similarities and differences between manufacturers' agents and selling agents?

It is most accurate to say that channels of distribution provide which of the following?

A retailer cooperative is a form of a(n)________ vertical marketing system (VMS).

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

Which type of vertical marketing system (VMS)gives an organization more control over both supply sources and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

How can a firm benefit from participating in a horizontal marketing system?

What types of products are intensively distributed?

Which group of independent intermediaries can be divided into the two broad types of full-service and limited-service?

Chewing gum is stocked in many outlets in the same market or community;in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters